PPC Specialist

Job Description

About Deliver
We are a fast growing and innovative Digital Marketing agency based in Birkenhead, Wirral.

We are looking for a passionate, self-driven PPC Specialist to help us deliver impactful results for our managed PPC clients.

Key Responsibilities
To help us deliver meaningful results for our managed PPC clients and internally, your responsibilities will be:
Creating effective, objective focused client and internal campaigns.
Managing and optimising budgets of client and internal campaigns.
Forecasting campaign performance to clients in an easily comprehensible format.
A/B split testing bid strategies and ad copy within client and internal campaigns.
Collecting relevant keywords for utilisation within client and internal campaigns.
Generating easily comprehensible, detailed monthly reports with summarisations of current performance against established key performance indicators.
Leading monthly client meetings (virtually and in-person).
Lead the creation of compelling ad copy, landing pages, and landing page testing to optimise ad performance.
Continuously analyse campaign data, making data-driven decisions to maximise ROI for clients.
Stay updated on industry trends and new technologies in PPC advertising.

Qualifications/Experience
Proven experience in digital marketing with a strong focus on PPC, SEO, and social media.
5+ years' experience working within a PPC account management role, ideally in an agency setting.
Experienced in developing and overseeing client’s PPC campaigns (Google Ads, Bing Ads, Facebook.) to drive targeted traffic and conversions for clients.
Proficiency in digital marketing tools, platforms, and best practices.
Demonstrated ability to drive results and meet KPIs for clients.
Strong communication, and team management skills.
Analytical mindset with the ability to make data-driven decisions.
An understanding of end-to-end customer needs, journeys, and behaviours.
Keen to problem solve and find solutions to improve internal practices, taking a pro active approach to implement any changes.
Ability to work autonomously but also within a team environment.
Ability to work under pressure and meet tight deadlines.
Competent on all MS packages including Outlook, Word, Excel, Powerpoint.
Experienced in using Lookers.

Location
G9 Pacific Road, Birkenhead, CH41 1LJ (remote applicants will be considered)

Job Type
Full time, permanent

Hours
37.5 hours per week, Monday - Friday (working from home available)

Benefits
Auto enrolment pension
25 days holiday plus bank holidays
Cash Health Plan
Weekly team building activities
Opportunity for development and to make the role your own
Free onsite car parking
Close to local transport