PR Account Manager - Automotive/Tech

Job Description

Position outline

Proudly employee-owned, we are the UK’s leading specialist agency in Automotive, Technology & Sports Brand Communications. With a team of 60 creative comms experts, we look to help ignite people’s passions and make a real difference to our clients’ businesses.
From creatively brainstorming big integrated campaign ideas and managing projects, to unlocking media and influencer opportunities, identifying compelling news hooks, writing releases, engaging journalists, or telling stories creatively on social media, no two days are the same.

Located in Kingston upon Thames, we embrace a hybrid work model, with three days in the office and two days from home each week. We’d ask that you please consider your commute when applying and join a team where every day brings new opportunities to excel.

Reporting line & team

The S/AM role reports directly to the AD with input from Director/Managing Director. The latter are responsible for strategic and creative lead direction, with your role pivotal in leading the account day- to-day, acting as a central liaison on all projects.

Key accountabilities

Act as day-to-day support for AD/Director on delivery of the 12-month PR plans for the clients
Develop an understanding of key messages and objectives set against key projects
Demonstrate ability to plan and prioritise own work with full quality control over written work
Act as solid and reliable support for senior team members
Build and manage effective client relationships, and aid in updating the client team regarding reporting and logistics
Strong press writing skills with excellent attention to detail

General
Action all account housekeeping related matters including the weekly client reports,meeting
agendas, minutes and contact reports
Conduct daily monitoring for stories of interest relating to the clients and circulate relevant stories internally or to the client team
Write briefs for all third party suppliers including photography, filming, events and branding; support on shoots and assist in the delivery of high quality assets
Coordinate and manage suppliers to deliver projects on brief
Develop an understanding of PR planning through writing up ideas and plans with support from senior team members
Assist in researching and creating market insights, including consumer, media and PR trends and competitor analysis reports
Coordinate evaluation reports and liaise with suppliers (e.g. Coverage Book, PRIME and Klear) to deliver accurate and informative reports across all projects
Support in ensuring full budget management across all work, including creation of budget estimate, tracking of POs, collation of invoices, receipts and client reconciliations
Start to develop a working knowledge of the Global media landscape and share that knowledge with the wider team
Research, draft copy, press releases, blog articles, features and media materials relating to all accounts; and assist in the development of creative editorial content
Proactively propose creative ideas and potential news story hooks

Processes
Provide support through developing administration tools and systems that enable Performance to perform efficiently and effectively
Manage an inventory of brand guidelines and digital assets that that is accessible for all team memberson the central server
Manage the weekly team meetings, ensuring team attendance, agenda setting with relevant brainstorms, update and circulation of work sheets, ensure each team member has a copy of the budget tracker and work sheet
Oversee all account housekeeping related matters including the weekly client reports, meeting agendas, minutes, contact reportsand circulation, internal team coordination

Behavioural competencies

A strong communicator who can upwards manage as well as prioritise their own work and the team supporting them
A logical and clear thinker with a strong attention to detail and deadlines
A self-starter who conducts themselves in a professional manner and is a good verbal communicator
An ability to juggle conflicting priorities and work in a fluid and fast-paced environment
Get the basics right – be passionate about good, simple and effective PR/comms with a strong eye for an editorial angle
A desire to challenge and be challenged
An appetite for progression and able to utilise constructive feedback from senior members of the team
Quick learner, adaptable and pragmatic thinker, while being tenacious, results driven and resilient
Highly motivated and committed with great attention to detail
A team player with the gravitas to sometimes deal with senior stakeholders
Confident in client relations and counsel

Why work with us

We believe that Performance Communications is a great place to work. But don’t just take our word for it. In a recent employee survey, 100% of people said they would recommend Performance to a friend, 96% said Performance is a fun place to work and 92% said they enjoyed their job.
We also offer a wide range of perks and benefits including:
Flexible working, pension, health insurance, Cycle to Work scheme, fitness club allowance, regular training for everyone, social activities, charity work, fresh fruit, competitive holiday allowance, and mindful about work/life balance.