Zachary Daniels are partnered with a fast-growing contemporary fashion brand focused on creating elevated, trend-led collections with an emphasis on quality, versatility, and accessible luxury.
The Role:
This is a highly hands-on and influential role for someone who understands the power of storytelling, relationships and talent in building a modern fashion brand. From managing the PR team and securing standout media coverage, to developing high-impact creator partnerships and delivering memorable brand experiences, you will play a key role in the continued growth and positioning of the business.
Key Responsibilities:
Own and lead the influencer marketing strategy, ensuring activity delivers against both brand and commercial objectives.
Build and nurture relationships with creators, talent, agencies and key tastemakers across fashion, lifestyle and culture.
Identify and secure paid partnerships, ambassador opportunities and VIP talent collaborations.
Manage influencer campaigns end-to-end, from outreach and negotiation through to briefing, execution and reporting.
Develop and oversee gifting and seeding activity, building authentic and long-term creator relationships.
Work closely with the Head of Brand Marketing to deliver an impactful PR strategy that increases brand awareness and desirability.
Manage the day-to-day relationship with the external PR team, ensuring activity is aligned with wider brand and commercial priorities.
Build strong relationships with journalists, editors, stylists and key industry contacts.
Proactively identify opportunities for editorial coverage, features, interviews and brand storytelling.
Support the planning and delivery of impactful PR, influencer and community events.
Manage the PR & Influencer Assistant.
About You:
Proven experience within PR, influencer marketing, talent partnerships or brand marketing, ideally within fashion, beauty or lifestyle.
A strong network of creator, talent, media, stylist and team contacts.
Commercially minded, with experience using influencer marketing and PR to drive both brand awareness and revenue.
Excellent relationship-building, communication and negotiation skills.
Strong understanding of the contemporary fashion, influencer and social media landscape.
Experience managing paid creator, influencer, talent or ambassador partnerships.
Highly organised with the ability to manage multiple projects, campaigns and deadlines in a fast-paced environment.
Strong analytical skills, with experience measuring campaign performance and optimising activity against KPIs.
Why Apply:
Join a high-growth contemporary fashion brand at an exciting stage of its journey.
Take ownership of the PR, influencer and talent strategy with genuine scope to make an impact.
Work across fashion, culture, creators and media, building relationships with high-profile talent and tastemakers.
Have the opportunity to shape and grow the brand's profile, visibility and cultural relevance.
Combine strategic thinking with hands-on execution across PR, influencer campaigns and events.
Work closely with senior marketing leadership and have real influence over the wider brand marketing strategy.
Be part of a fast-paced, entrepreneurial environment where ideas are encouraged and decisions happen quickly.
BH37250 Only candidates based in UK and eligible to work in UK are allowed
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