PR & Communications Manager

Job Description

About the role

Our aim is to become a market leader in the provision of Electric Vehicle charging solutions to Local Authorities and Businesses as part of our strategy to lead the transition to zero carbon.

The goal is to undertake an ambitious electric vehicle charging installation program, deploying high volume and quality EV installations across the nation. Our aim is to make the world a better place, one charge point at a time.

The Zest Marketing team is the comms machine supporting our business growth. The PR and Communications Manager will work within Zest’s Marketing team to ensure the PR and Communications aspect of our marketing strategy is designed, implemented, and delivered, so we achieve our wider company goal of growth. The role will grow our media profile and develop and deliver a proactive plan of regular media activities to showcase our story and market offering.

We are looking for a proactive, relentless, forward-thinking individual who can step into this team ready to take on new challenges. We value people who communicate with heart and build long-lasting relationships, and an ability to tell compelling and educational stories.

Key Accountabilities:

The role is responsible for the following:
Devising, planning, and implementing our PR and communications strategy and plan
Establishing metrics to report on the success of key deliverables
Coordinating, preparing and writing press releases
Writing engaging and varied copy, across different platforms and media, which is appropriate for the medium being published
Building and developing relationships with press and analysts
Partner with our PR agency to deliver a regular programme of media activity
Working with the communications teams from Local Authorities and Commercial Partners to develop educational communications campaigns around EVCP installations
Supporting with external and internal employee communications campaigns as required, including stakeholder communications for new locations

Key Experience & Skills:

Excellent copy writing skills
Ability to create and drive a robust PR strategy that drives brand awareness
Proven ability to manage the whole end to end communications process for campaigns
Excellent understanding of PR and Comms across national, broadcast, regional and trade media, with a proven track record of media success
Experience of liaising with colleagues across the business to identify messages and content accurately, reflecting our business strategy and offering in a tangible way
Experience of creating and working with meaningful case studies for media activity that can be replicated across various mediums
Ability to analyse media coverage and evaluate success of campaigns
Ability to work under pressure, organise priorities and communicate complex issues in an engaging and understandable manner
Ability to own and develop a regular cadence of comms activity
5+ years’ experience in a similar role

Experience / Qualifications:

Educated to degree level and CIPR member preferred but not required

Zest is an equal opportunity employer, committed to the values and ultimately societal benefits of diversity, equity, and inclusion.