PR Executive

PR ACCOUNT EXECUTIVE

We are looking for a passionate and creative PR Account Executive to work across our culture, brand and experience portfolio spanning food, drink, music, tech and FMCG brands. The role is part of the PR Hub at Full Fat, delivering the day-to-day execution of PR campaigns. If you're an ambitious, creative, proactive, organised and media-obsessed individual who works well in a fast-paced environment and loves the art of storytelling, this role is for you.

ABOUT FULL FAT

Full Fat is a culture-led creative and communications agency creating movements that connect deeply, add value to communities and deliver lasting impact. Working across live events, music, food and drink, fashion, travel and art, the agency helps brands resonate in culture through insight-led strategy, behavioural science, and culture-first storytelling.

A certified B Corp, Full Fat works with brands including 1664 Blanc, Poretti, Crosta Mollica, Mega City, Sziget Festival, Burger & Lobster and many more, with a mission to change the marketing industry for the better through responsible marketing and a long-term commitment to people and the planet.

THE ROLE

You'll have a real passion for and knowledge of the media landscape and a hunger to build an ever-growing book of press and influencer contacts. You'll act as the eyes and ears of your team and clients - constantly tracking relevant news and trends, competitor activity and other developments to always remain one step ahead.

You'll be a good verbal communicator, happy to contribute to company and client meetings, media sell-ins and new business pitches. You'll also be a fantastic writer, with a range of copy from press releases and comment pieces to feature angles and pitches.

Working across multiple accounts within the PR hub, you'll gain broad media experience and be supported in your development by specialist PR managers and the Head of Publicity.

WHAT YOU WILL DO

• Support Account Managers in executing media outreach across assigned accounts

• Build and maintain media lists, research journalist contacts and track coverage

• Confidently develop and pitch feature ideas and news stories to journalists

• Draft initial press releases, media alerts and pitch emails for review

• Write compelling copy for a range of media and client-facing purposes: emails, letters, briefings, meeting agendas, press releases, competition copy and newsletters

• Monitor media for coverage, competitor activity and newsjacking opportunities

• Understand and run programmes of media promotional activity, such as competitions and sampling offers

• Support event logistics: press days, launches, activations, media immersions, press accreditation, on-site interviews, photo calls, press conferences and training days

• Attend press and consumer-facing events, representing clients and Full Fat to a high standard

• Assist in client liaison: writing status updates, meeting follow-up notes, planning for and participating in client calls

• Compile coverage reports, media round-ups and evaluate client coverage

• Keep the PR hub admin running: media databases, contact records, filing

• Contribute ideas in brainstorms, campaign planning and new business pitches

THE RIGHT CANDIDATE WILL

• Have a positive, proactive and can-do mentality

• Live by the Full Fat values - Adventure, Curiosity, Own It, Human Connection and Good Vibes

• Not be afraid to roll up their sleeves when presented with a challenge

• Always be thinking of creative ways to drive results

• Love coming up with creative ideas

• Be curious about the evolving media landscape with a finger firmly on the pulse of culture

• Be passionate about story-telling and the craftsmanship around this

• Constantly work to improve media knowledge and cultivate a diverse range of media contacts

• Be interested in making new connections and meeting new people

• Be looking to join an ambitious, culture-driven agency and happy to work in a fast-paced environment

• Convey the vision and values of the agency to peers and clients

• Have previous experience in an agency environment whether through work experience or placements

FULL FAT+ (WHAT WE OFFER)

At Full Fat, employees enjoy a wide range of benefits that have helped us achieve certified Great Place To Work status:

• London Living Wage employer, a competitive salary package reviewed annually

• Enhanced holiday with 28 days holiday as standard, with additional days for birthdays and length of service, plus closing the office over Christmas & New Year on top

• A social and cultural programme incorporating experiences, wellbeing events and mental health training and check-ins

• An annual team summit event where we take the team away on a 2-3 day company trip with a curated itinerary

• Lieu time for time spent at client launches and festivals over the weekend

• Flexible working, you can start any time from 8-10am

• Hybrid working policy - we are 2 days in the office and the rets is flex

• Brekkie, snacks and fresh fruit delivery to puir Shoreditch Office

• Monthly lunch on the house

• Annual company-wide bonus scheme when targets are met

• Cycle to work scheme

If this role and Full Fat sound right for you, we'd love to hear from you. To apply, please complete the entry form on our website.

Salary: £28,000 - £32,000