PR Manager

Job Description

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit...
Delivering that Superdrug Feeling is at the heart of what we do. The PR Manager is responsible for managing the day to day
delivery of Health, Beauty and Corporate PR, ensuring all outputs align with our wider Customer Strategy. The PR manager
will also work closely with agencies to bring campaigns to life, working closely with internal teams to ensure success across
a variety of metrics. This role acts as a guardian of the Superdrug brand and must be able to demonstrate agility and
creativity as customer expectations continue to change and evolve. The PR manager will be a brand ambassador, always
working to evolve the Superdrug brand fan network, maximizing PR opportunities.

A typical day in this role includes:
- Day to day management of PR at Superdrug, working within agreed budgets and timeline. This can vary from
working closely on the press office schedule to delivering events and campaign activity. Ensure all Healthcare and
Beauty PR activities align with brand guidelines and commercial priorities.
- Organise & attend weekly status meetings with Healthcare and Beauty PR agencies to review focusses and outputs
to ensure all activity aligns with customer and wider business strategy
- Develop and maintain strong relationships with marketing and commercial teams. Ensure close working
relationships to keep up to date with activity that PR can capitalize on for the wider business.
- Support the growth of Own Brands and exclusives at Superdrug through PR initiatives and activity. This includes
supporting with events, gifting and wider launch plans or commercial focuses where appropriate.
- Leading of the Spotlight influencer network. This includes recruiting new content creators, and innovating ways
that the network can raise their profiles and the Spotlight network becomes a known community amongst brand
fans and consumers.
- Actively demonstrate how you drive innovation in PR and Influencer opportunities
- Ensure the delivery of any instore PR activity is well organized, well communicated and delivers the required
outcomes. Manage communications between external agencies/brands and internal teams to deliver smooth
activation with strong PR outputs.
- Review and provide feedback on all agency outputs to meet expected KPI’s and measures of success, ensuring the
balance between media, broadcast and social coverage is split appropriately. Ensure that sentiment and sales data
is included to demonstrate impact.
- Manage the PR cost sheets to support accurate financial management.
- Support the execution of the Corporate PR, with a focus on ESG and Charity partnerships. This will include but is
not limited to the successful delivery of Beauty Banks in store and supporting any campaign activity with our lead
charity partner, Marie Curie.
- Completing weekly / monthly reporting as required by the wider business, including Group requests
- Showcase PR and it’s impact internally and externally across @superdrugpr, the corporate website, main channels
and the corporate website. Working closely with internal comms to engage the business in PR activity and events
This job is a good fit for you if:
• You enjoy varied workstreams and projects
• You know you add value through amazing experiences
• You understand how to proactively and reactively manage PR
• You are good at communicating with others and building worthwhile relationships
• You can easily identify opportunities to PR the business in a variety of ways
• You have developed the ability to manage external partnerships
• You are motivated by the delivery of business critical initiatives

What you’ll need:
• You need to have significant experience in working within PR and Communications
Be part of more and together we put a smile on our customers’ faces.
• You will understand the core principles of PR and managing agencies
• You will have working knowledge of event planning
• You are able to quickly build and maintain relationships, with excellent networking skills
• You will have an understanding of commerciality within retail

Here's what's in it for you
33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
2 staff discount codes for yourself and a family member or friend
30% discount on Superdrug Own Brand Products both in store and online
Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
Company pension matching and bonus
We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
Unrivalled Learning and Development programmes
Come and be part of something special.
Hours : 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
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