Principal Advisor, Predictive Media Analytics & Measurement

The role

Making marketing investment more measurable, predictive and effective.

RMA is looking for an experienced advisor to help clients unlock the value of advanced marketing measurement, media analytics and AI-driven decision making.

What you'll do

• Lead adoption of mix modelling (MMM), incrementality testing, attribution and experimentation programmes across global markets.


• Translate advanced analytics and predictive models into clear business recommendations for executive stakeholders.


• Advise marketing and media leaders on budget allocation, investment optimisation and marketing productivity.


• Partner with analytics, data science and agency teams to scale measurement capabilities and best practice.


• Champion AI-enabled planning, optimisation and decision intelligence solutions.


• Manage external analytics and measurement partners and vendors.


• Drive change management and capability building across complex, matrixed organisations.


• Track, communicate and evidence business impact, including revenue growth, efficiency gains and cost savings.

What you'll bring

• Extensive experience in media analytics, marketing science, marketing effectiveness or commercial strategy.


• Deep expertise in MMM, marketing measurement, incrementality and media investment optimisation.


• Experience influencing senior stakeholders across functions, regions and leadership levels.


• A strong track record delivering transformation programmes in global matrix organisations.


• A commercial mindset, with the credibility to engage executive audiences.


• The ability to convert complex analytics into practical business actions.


• Skill in stakeholder management, alignment and adoption of new capabilities.


• A passion for data-driven decision making and measurable business outcomes.

How you'll succeed

• You will live our EPIC culture every day!


• Enable smarter media investment decisions that improve ROI and marketing effectiveness.


• Drive adoption of advanced measurement capabilities across markets and regions.


• Deliver tangible business impact through investment optimisation and growth opportunities.


• Build confidence and alignment among senior stakeholders to act on analytics-led recommendations.


• Turn insights into measurable outcomes, including revenue growth, efficiencies and cost savings.

We're all about our business and our clients' businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We welcome applicants from all backgrounds and experiences. Apply as you are, because we'd love to hear from you.

Responsible Resourcing Agency · responsible-resourcing.com