Principal Product Manager

Job Title: Principal Product Manager 

Location: Very flexible - we’re happy for folks to work WFH and lots of us do. We only ask that you come into our London office a couple of times a month for team strategy days and socials - but of course, you're more than welcome to come in as much as you like! (+ we're working a 4 day work week - Fridays off!)

Contract: Permanent

Salary: £108,000 - £122,000 + benefits listed below

About Cuvva! 

We're on a mission to give everyone affordable access to a car anytime, anywhere

We offer short-term car insurance through our world-class app, creating truly flexible products that meet people’s real needs. Using lightning-fast technology to unlock better experiences and fairer prices for our customers, Cuvva is building the future of insurance every day.

Cuvva was the first to sell hourly insurance via an app in the UK back in 2016. And we haven’t stopped innovating since. We’ve sold over 14 million policies, and supported over 1.5 million drivers and we’re just getting started. We’re a team of 100 people, passionate about solving our customers’ problems. Join us.

The opportunity

At Cuvva, we run lean, highly collaborative cross-functional product teams. Each team owns its area of the product end-to-end, with real autonomy and accountability.

We’re hiring a Principal Product Manager to join our Core product team, the team responsible for Cuvva’s flagship short-term car insurance product and one of the company’s most commercially important product areas.

Core sits at the centre of the customer experience and directly influences some of the business’s most important metrics, including conversion, retention, revenue performance and customer satisfaction.

We’re looking for a highly autonomous product operator and builder: someone who can independently identify opportunities, deeply understand customer problems, navigate technical and commercial constraints, and continuously evolve a live revenue-generating product.

You’ll operate within a highly embedded trio alongside Engineering and Product Design, owning problems from discovery through to delivery, measurement and iteration. You’ll work across everything from funnel optimisation and customer experience improvements through to feature expansion, experimentation and strategic product evolution.

This role requires strong product intuition, commercial judgement and comfort operating at pace within ambiguity. We’re looking for someone who combines strategic thinking with highly hands-on execution and who thrives inside modern, product-native environments.

You’ll report to the Head of Product and work closely with Engineering, Design, Data, Pricing, Underwriting, Operations and Customer Support stakeholders.

This is a great time to join the team. Cuvva’s core product continues to scale rapidly, and incremental product improvements compound into meaningful commercial impact. You’ll be joining a highly collaborative environment where strong ideas can come from anywhere and thoughtful challenges are encouraged and nurtured. 

On a day-to-day basis you’ll:

• Continuously identify and execute opportunities to improve conversion, retention and customer experience across the end-to-end insurance funnel


• Conduct deep customer, competitor and market analysis to proactively shape the product roadmap and opportunity pipeline


• Work closely with Engineering and Product Design within a highly collaborative trio model to deliver high-quality mobile-first product experiences


• Use behavioural analytics, operational signals and customer insight to drive prioritisation and product decisions


• Leverage tools such as Looker, Mixpanel, Datadog and customer support insight to identify trends, friction points and product opportunities


• Navigate technical constraints, platform considerations and engineering trade-offs when shaping product direction


• Balance experimentation and innovation with operational stability and commercial viability


• Collaborate closely with Pricing and Underwriting to understand how risk, pricing and portfolio performance influence product decisions


• Operate comfortably across both strategic product thinking and highly hands-on execution


• Translate ambiguity into structured decision-making and clear product direction


• Communicate trade-offs and recommendations clearly across both leadership and cross-functional stakeholders


• Maintain high-quality product documentation and visibility across priorities, decisions and progress

You’ll do well here if you have: 

• Significant experience owning mobile-first commercial product experiences end-to-end


• Strong product discovery capability, including customer research, competitor analysis and opportunity validation


• Experience operating within highly collaborative cross-functional product squads or trio models


• A strong commercial mindset and comfort balancing growth, customer experience, operational constraints and business outcomes


• High fluency using analytics, behavioural insight and modern AI tooling to accelerate discovery, synthesis, experimentation and decision-making 


• Strong understanding of technical constraints, engineering trade-offs and modern product development environments


• Experience proactively shaping product direction rather than simply managing delivery


• Comfort operating within ambiguity and rapidly changing priorities


• A highly proactive, builder-oriented mindset with strong ownership instincts


• Experience operating at Senior, Lead or Principal level within a product-led scale-up or technology company

It’s a bonus if you: 

• Have worked closely with actuarial, pricing or underwriting teams and understand how risk appetite shapes product decisions


• Have experience scaling a core or flagship product line with measurable commercial impact


• Have experience balancing experimentation velocity with operational stability in live production environments


• Have contributed to product operations or portfolio-level strategy


• Have experience working within highly empowered product organisations where PMs own outcomes rather than delivery coordination

Experience within insurance, InsurTech, FinTech, lending, healthtech or other regulated digital environments is strongly preferred, but deep product capability within modern product-led organisations is considered more important than direct insurance domain experience alone.

Candidates who understand insurance operations but lack strong experience building and evolving mobile-first consumer products are unlikely to be a good fit for this role. 

Our Product toolkit:

• Collaboration: Notion, Shortcut, FigJam, Slack, Google Meet


• Research & insight: Perplexity, Claude, ChatGPT, UserTesting, Typeform


• UI/UX design: Figma


• Prototyping: Figma Make, Lovable


• Development: Claude Code, Cursor, Codex


• Handoff & Engineering collaboration: Figma Dev Mode and proactive conversations


• Data & analytics: Mixpanel, Looker

Benefits:

As well as a competitive salary (£108k-£122k depending on experience), benefits of working at Cuvva include:

• Very flexible WFH set up, we only ask folks to come in a couple of times a month for team strategy


• days and socials - but of course, you're more than welcome to come in as much as you like! 


• A four day work week (Fridays off!) 


• Transparent salary model and bands for all roles (without sharing anyone's individual salary of course!) 


• 20.5 days of holiday a year + public holidays - rising with each year at Cuvva (holidays have been prorated based on our 4DWW)


• Quarterly team socials and company events 


• Private medical insurance with Bupa


• Professional development budget


• Health, WFH and wellbeing budget ‍♂️


• Increases to all allowances year on year


• Enhanced parental leave and pay


• Cycle to work scheme


• Mental Health and Coaching Support - We offer free and confidential access to comprehensive mental healthcare and coaching through Oliva. Giving you the space to talk to a coach or therapist about anything you like


• Hundreds of perks and discounts with Perkbox


• £100 a month towards your Cuvva car insurance


• Referral bonus when you bring your friends to join the Cuvva team

The hiring process: 

• Stage 1: Initial chat with People team (60 mins)


• Stage 2: Collaborative problem-solving interview with Leadership (80 mins)


• Stage 3: Cross-functional stakeholder interview (45 mins)


• Stage 4: Final conversation with our CEO & Founder, Freddy (30 mins)

Important note on eligibility

We’re really grateful for the interest we receive from candidates around the world. However, for this role we’re unable to offer visa sponsorship or transfers, so you’ll need to have the existing right to work in the UK.

Referrals:

Know someone who could be right for this job? We’d love to hear from them, please drop us a note at [email protected] to let us know who you'll be referring and for which role. If they get the job, you will receive an Apple Watch! If someone has already applied to the role before we receive your email they will not be considered a referral, so please check with them beforehand to make sure

Cuvva ways of working: 

We’re dedicated to creating a place where people want to work, a place where people believe in what they’re doing, have clear expectations and a bunch of freedom. 

Our approach to hybrid working is very flexible: we only ask people to come a couple of times a month for team building or company events. The rest of time it’s up to you where and how you work. You can of course come into the office as much as you like! 

Diversity, inclusion and belonging at Cuvva:

At Cuvva, we’re dedicated to building an environment where individuals from all walks of life feel a sense of belonging and have the support they need to thrive. To us, it’s crucial that our differences are embraced and celebrated - and that you’re able to bring your whole self to work everyday.  

Research shows that men apply to jobs if they meet ~60% of criteria, but women and those in traditionally underrepresented groups tend to apply only if they check all the boxes. If you think you have what it takes but don't meet every single point above, please still get in touch. We'd love to chat and see if you could be a great fit.