Principle Lead, Individual Giving and Legacies

Merrifield Consultants are delighted to be partnering with a fantastic charity dedicated to supporting vulnerable and homeless individuals, providing life-changing support that empowers them to live independently.

We are now helping this impactful organisation recruit a passionate and strategic Principal Lead, Individual Giving & Legacies, who will be responsible for developing and delivering an ambitious strategy to grow income from individual donors and legacy giving.

Job Title: Principal Lead, Individual Giving & Legacies
Organisation: Social Welfare
Salary: £42,000 - £43,000 per annum
Contract: Permanent, Full time
Location: Salisbury (Hybrid)
Responsible To: Director of Fundraising
Closing Date: Reviewing applications on a rolling basis
Required: CV and Cover Letter

Responsibilities:

• Designing and implementing a fundraising strategy to increase donor acquisition, retention, and engagement.
• Managing direct mail appeals, regular giving, mid-value donor programs, and legacy promotion.
• Overseeing donor stewardship to enhance supporter experience and long-term commitment.
• Developing and leading a compelling legacy giving campaign.
• Managing and mentoring a team, including the Appeals & Regular Giving Officer, Legacy Officer, and Database & Gift Admin Officer.
• Ensuring compliance with fundraising regulations, GDPR, and best practices.
• Collaborating with the Strategic Communications team to create impactful donor communications.
• Managing budgets, tracking performance, and reporting progress to the Director of Fundraising.

Skills/Experience Required:

• Proven experience in individual giving and legacy fundraising, with a track record of income growth.
• Strong leadership skills, with experience managing and developing fundraising teams.
• Expertise in direct marketing, donor segmentation, and supporter engagement strategies.
• Excellent communication and relationship-building skills to engage and steward donors.
• Strong analytical skills, with the ability to interpret data and optimise fundraising performance.
• A proactive and innovative approach to problem-solving and strategy development.

If you are ready to make a significant impact in the field of fundraising within a dynamic and collaborative environment, we encourage you to apply for this exciting opportunity.

Please apply today or contact Moses Thomas-Johnson at Merrifield Consultants if you have any questions, .

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.