Producer

Journey is a global design and innovation studio pioneering multidimensional experiences (MDX) that transform how people perceive, engage, and interact with the world. With studios in New York, London, Miami, and Dubai, we blend strategy, design, technology, and narrative to create sensory-rich journeys that ignite emotion and deepen connections between people, brands, and culture. 

 

Journey was formed in 2022 by visionary leaders who refuse to accept limits. United through the acquisitions of award-winning studios ICRAVE, Squint/Opera, 59, and VMI Studio, together, we form something new: a multidimensional design practice with unparalleled expertise across the physical, immersive, and digital realms. 

 

But we're so much more than a combination of acquisitions; we're a revolutionary framework of layered design capabilities akin to the layers of a technology stack for software companies. Like the best technology stacks, our framework continuously evolves to embrace new capabilities and creative possibilities with the future of the human experience at the forefront. This game-changing framework, the Journey Experience Stack, allows us to design for every touchpoint and create uncommonly cohesive brand universes, drawing on our collective expertise in interior design, lighting design, media design, interactive design, and content creation to deliver industry-first solutions for entertainment, healthcare, retail, hospitality, real estate, and cultural institutions. 

 

No other full-service studio practices multidimensional design or vertically integrates its experience capabilities with this level of sophistication. Whether we’re reimagining the hospital-patient relationship, creating the world’s most immersive entertainment venue, revolutionizing live theater, or crafting virtual twins that accelerate ideas’ passage from vision to reality, Journey’s work is pioneering the shift of how people perceive, engage, and interact with the world.