Product Lead - Conversion

We’re solving a rare problem: Performance led, high ROI growth with a world-class brand at the center; pairing exceptionally crafted content with rigorous performance marketing.”

We’re hiring for a Product Lead - Conversion to own a conversion experience unlike anything else in the market: A high-emotion, high-consideration luxury funnel that's closer to editorial storytelling than traditional ecommerce.

After experiencing 300% growth over the last two years, Ffern is building a team of digital product pods. Sat within the growth team, you’ll be leading the highest impact pod, conversion pod, taking responsibility for our primary acquisition funnel and managing a team of 4 (designers and software engineers).

You’ll directly shape how product is developed and iterated at Ffern, setting standards for AB testing, roadmapping, and product management work.

You’ll join a team of 80, and shape what is fast becoming an iconic luxury brand.

What you’ll do

• Own the primary acquisition route from onboarding through to monetization, leading a team of 4.
• Drive successful subscriber growth through robust experimentation in pricing, packaging, payments and upsells.
• Identify and evaluate opportunities for new monetization models that drive meaningful revenue growth.
• Create consistent frameworks and metrics, reporting, processes, and measurement systems for growth efforts and experiments.
• Create an outstanding end-to-end customer experience by pairing rapid, iterative testing with thoughtful and considered narrative design.
• Directly shape experimentation stack, tooling and modelling, and evangelize it within Ffern.

What we’re looking for

Must Haves:

• 3+ years in product growth, with emphasis on conversion optimisation and onboarding funnels, ideally in a B2C startup
• Proven expertise in designing, running, and analysing A/B tests to improve conversion, engagement, and retention
• Track record of working effectively with designers, engineers, and cross-functional teams to deliver growth outcomes
• Ability to prioritise ruthlessly and deliver high impact quickly
• Data-driven, insight-led, and experimentation-focused mindset
• Strong intuition for brand and editorial quality
• Subscription experience

Nice to haves:

• Subscription ecommerce experience
• Ownership experience of a performance marketing focused acquisition funnel
• SQL for data analysis

• Private Healthcare - Full private healthcare with Vitality

• Pension Contribution - We switch the standard pension contributions and offer 5% employer and 3% employee contributions, as a salary sacrifice scheme for tax-efficient saving.

• Ffern Membership - All team members enrolled onto Ffern ledger, receiving both the EDP and candle each season

• Annual Leave - 25 days increasing up to 28 days with each additional year of service

• Flexible working - 3 days in our London office