£68,000 - 75,000 yearly
Number of Applicants
:000+
Commercial Product Manager Baldock £60,000 - £75,000 depending on experience SF Recruitment are working exclusively with a specialist manufacturer based in Baldock to recruit an experienced Commercial Product Manager. Job Purpose: - Developing and implementing commercial product strategies according to company goals and objectives - aiming to accelerate sales revenue and margin growth. - Identification and internal management to gain entry to strategic markets and opportunities that are applicable to Group products and technologies. Duties and Responsibilities: - Develops and executes strategic and tactical marketing plans for entry into alternative markets in line with group strategic vision and mission. - Responsible for developing and executing new proposition launch plans including customer segmentation and targeting, development of value proposition, positioning and key messages. - Market expert; Understands / interprets customer needs, anticipates market changes, competitor activity and trends and adapts strategy accordingly. - Engages with thought leading individuals, organisations and trade associations to develop effective Market Access strategy - Commissions, collects and interprets customer insight through regular VOC activities to enable new proposition development - ensures customer insights are communicated to relevant internal stakeholders to drive product/service development. - Develops KOL (Key Opinion Leader) strategy and nurtures relationships with key thought leaders, trade organisations and societies to reinforce service/ product positioning, key messages and drive growth through advocacy. - Development of promotional tools, collaterals, sales materials and promotional activities to support sales activities and promotions - Development and implementation of sales training and education plan to support marketing campaigns - utilising live events and digital media aligned to existing or potential selling cycles - Development of PR publication plan to support brand strategy - Collaborate with Sales to implement campaigns including customer targets, engagement plans and sales KPIs. - Work with internal teams to develop and implement communication plan including advertising, trade shows, customer focus groups, digital and social media. Implement KPIs to track campaign performance and ROI. - Provides ongoing support for proposition management post-launch Competencies: - Constructive Teamwork: co-operates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals; values differences. - Effective Communication: communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively. - Influence: challenge and influence others; makes an impact; convinces and persuades others; promotes plans and ideas successfully. - Initiative and Responsibility: acts on own initiative, makes things happen and accepts responsibility for the results. - Innovation: produces fresh and imaginative ideas and solutions; eliminates non-valued added activities. - Professional Expertise: demonstrates specialist knowledge and expertise; participates in continuous professional development. - Time Management and Prioritisation: demonstrates skills in time management and delegation; prioritises according to demands and allocates resources effectively; has the ability to multi-task. - Analysis and Problem Solving: quickly understands and analyses complex issues and problems; comes up with sound and rational judgments to ensure the right decision is reached. - Delivery - drives towards achieving results and holds others accountable to commitments Qualifications: - Business development experience - identifying and developing new markets. - Professional degree or equivalent in Business. - 5 years B2B or B2G marketing experience - sales experience preferable. - Proven product management & Marketing expertise, ideally within an engineering / manufacturing sector - Experience of developing and marketing solutions / value add products - Experience developing strategic marketing plans that drive customer lifetime value. - Development of value proposition based marketing campaigns based on customer and end user challenges / opportunities - Successful track record in programme management & product launch - Proven track record of executing projects and tactical plans. - Ability to interact with customers at differing levels including industry thought leaders. - High level of business management and financial acumen. - A nationally recognised sales qualification or equivalent o Degree o NVQ o City & Guilds o Evidenced in-house training - Demonstrable & referenceable experience in a senior Commercial role and in the supporting of sales teams selling technical / physical goods on behalf of a manufacturing organisation Personal Attributes: - Demonstrable and evidenced commercial product management skills - High level of attention to detail - Intuitive / creative in identifying and influencing the development of products to meet client requirements - Ability to interact with corporate clients on a commercial and technical level - Flexible, able to cope with changing requirements - Able to travel domestically and internationally at short notice as and when required - Capacity for multi-tasking - Well presented
Baldock, Hertfordshire, North Hertfordshire, Hertfordshire; Hertfordshire; East Of England; England
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