Product Manager, Acquisition

We are a rapidly growing pan-European digital wealth manager, serving over 167,000 active investors with more than £5.5 billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well-being by making personal investing simple and accessible through technology. Fast forward to today, and we are recognised as one of the most innovative fintechs, headquartered in the heart of London.

With a team of 220+ people across 4 offices in Italy and the UK, we are proudly backed and funded by major partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.

Our vision

Our vision is to combine passion, expertise, and technology to provide best-in-class investment solutions and advice that protects and grows client wealth over time.

Our Core Values:

We’ve built our business on three Principles:

• Relationships are our first asset: We’re one team, built on trust, honesty, and transparency. We value our relationships above all else.
• Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
• Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream

What this means in practice:

At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition, focused on delivering outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact.

Our diversity makes this possible. Different perspectives, backgrounds, and experiences fuel our creativity and drive better decisions — it’s our competitive edge. We value people for who they are and their unique strengths: that's why we offer flexible ways of working to support them in doing their best work.

About the role:

Moneyfarm operates a Bubble structure: cross-functional, outcome-driven teams that bring together Product, Tech, Commercial, and other disciplines around a shared KPI set. This role sits in the Acquisition Bubble, which owns the outcomes that bring new clients to Moneyfarm across the UK and Italy, across our Wealth, Trading, and Pension products.

You'll own the channels and journeys that turn visitors into funded clients, and be accountable for the metrics that define acquisition success in our Bubble: blended CAC, user-to-funded-account conversion rate, new active clients (with first-ticket size), Member-Get-Member (MGM) contribution to new actives, and LTV-to-CAC ratio.

You'll lead a team alongside an engineering lead and a group of engineers, and own the relationships with the partners and platforms powering our acquisition stack. Your time will split between discovery (validating ideas with customers and stakeholders) and delivery (shipping with your team).

In line with our Bubble model, you'll have a dual reporting line: to the Acquisition DRI for the "what" (outcomes, priorities, roadmap) and to the Head of Product for the "how" (craft, methodology, career development).

Key Responsibilities

• Set and communicate the Acquisition roadmap, aligned to Bubble OKRs, country priorities (UK and Italy), and the wider product strategy.
• Drive conversion rate optimisation across the funnel (landing pages, signup, KYC, PAC and pension onboarding, first deposit) through structured experimentation.
• Scale MGM into a reliable, low-CAC channel: extend the promo engine across products, deploy predictive targeting, and improve the viral coefficient and time-to-first-invite.
• Own the website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them.
• Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to evolve it.
• Apply an AI-first approach to how the team works and what it ships. Use AI to accelerate research, copy, personalisation, and engineering velocity, and embed AI into the customer experience where it earns its place.
• Partner closely across the Acquisition Bubble and with adjacent Bubbles (Wealth, Trading, Pension, Application Platform), Brand, Data, and Compliance to ship cohesive, on-brand, regulator-friendly experiences.
• Lead post-launch analysis, feed learnings back into the roadmap, and contribute to the unified acquisition dashboard and Steerco reviews.
• Act as Product Owner in Agile ceremonies and keep stakeholders close to progress and trade-offs.

• 5+ years in product, with a clear track record on growth, acquisition, or conversion (CAC, funnel conversion, referral, LTV-to-CAC).
• Wealth management, retail investing, or fintech experience (UK or Italy).
• Fluent English. 
• Hands-on experience with experimentation and CRO platforms (VWO, Optimizely, ContentSquare, Hotjar, or similar) and analytics tooling (GA4, GTM, product analytics).
• Working knowledge of modern martech stacks: CMS, attribution, CRM (Salesforce a plus), marketing automation, and predictive/lifecycle models.
• A bias for AI-first ways of working. You use AI tools daily and have shipped AI-powered features.
• Comfort operating in regulated environments (MIFID, KYC/AML, FATCA, CRS).
• Strong collaboration with engineering and design. Able to influence cross-functional teams without authority.
• Data-driven decision-making and clear written communication.

Nice to have

• Experience with marketing mix modelling, predictive MGM/referral models, or marketing data platforms.
• Some Italian, or willingness to pick it up.
• Scaleup or startup background.
• Genuine interest in personal investing.