Product Marketing Executive

• Annual Salary: £32k - £36k
• Location: Swindon, hybrid 3 days per week in the office
• Job Type: Permanent, Full-time (37.5 hours per week)

An exciting opportunity has arisen to join a well-established business in Swindon working within their European marketing team as a Product Marketing Executive, where you will oversee product marketing initiatives across Europe. This role focuses on managing a full product pipeline, e-commerce merchandising, and collaborating with multiple stakeholders to drive product launches, enhance brand visibility, and optimise internal processes.

• Lead and coordinate the development of new or complementary product ranges to increase revenue and brand exposure.
• Conduct market research to anticipate trends and meet evolving customer demands.
• Manage products from concept through to market introduction, ensuring timely delivery and strong positioning
• Plan and execute promotional launch and product strategies, aligning with overall marketing goals.
• Produce and coordinate the creation of product assets, such as images, written content, and supporting materials.
• Optimise listings on relevant e-commerce marketplaces, ensuring information accuracy and an engaging customer experience.
• Collaborate with product, sales, and technical teams to reduce launch timelines and improve process efficiency.
• Maintain communication with sales, finance, and regional marketing teams to ensure consistent product strategies.
• Track key performance indicators (such as sales growth and return on investment) and present findings to management.
• Additional Duties:
  • Support the creation of digital and print product marketing campaigns.
  • Maintain accurate product descriptions and ensure compliance with brand guidelines across all platforms.
  • Liaise with external agencies to assist with advertising, design, or research.
  • Attend relevant trade shows or industry events to stay informed of market trends and networking opportunities.
  • Provide day-to-day marketing support to smaller subsidiaries during the development stages of their local marketing departments.

• Proven experience in a product marketing, marketing executive, or related role, ideally within a technical or industrial sector.
• Familiarity with e-commerce merchandising and content optimisation.
• Proficiency in creative software (e.g., Adobe Creative Suite), or a demonstrated ability to brief designers effectively.
• Strong project management capabilities, including scheduling, budgeting, and stakeholder engagement.
• Demonstrated skill in copywriting or proofreading, with an eye for clarity and consistency.
• Ability to analyse and report on campaign effectiveness and product performance.

Interested? Apply online today or contact Jo Aldred at REED Marketing & Creative for more information about this role.