Product Marketing Executive

Product Marketing Executive

Hybrid / Remote (2-3 office days/2-3 home based | Software Organisation

£40,000 - £50,000 + Benefits

Are you a creative and data-driven B2B marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.

As Product Marketing Executive, you will:

* Execute product marketing campaigns aligned to product roadmaps and commercial objectives

* Support go-to-market initiatives for new product launches and enhancements

* Develop product messaging, positioning and value propositions

* Create sales enablement content, presentations, customer-facing materials and marketing collateral

* Drive demand generation activities and support lead nurturing programmes

* Monitor campaign performance, ROI, conversion rates and pipeline contribution

* Analyse marketing data and provide recommendations for continuous improvement

* Track market trends, customer needs and competitive activity

* Manage digital marketing assets and ensure content remains accurate and compliant

* Collaborate with Product, Sales and Marketing teams across international markets

AI-Enabled Marketing

A key aspect of this role is the practical application of AI within modern marketing operations. You will:

* Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation

* Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency

* Develop repeatable AI-assisted workflows to improve productivity and consistency

* Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements

* Help promote AI best practices throughout the marketing organisation

You'll ideally have:

* 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management

* Experience working within SaaS, software, cloud or technology-led organisations

* Strong understanding of demand generation, lead management and marketing funnels

* Experience with HubSpot

* Knowledge of digital marketing channels including SEO, social media, analytics and website management

* Strong communication and stakeholder management skills

* Excellent organisational and project management capabilities

* Strong analytical skills with the ability to turn data into actionable insight

* Proficiency in Microsoft 365

Desirable Experience

* Healthech experience

* Practical experience with AI-driven marketing platforms and workflows
Only candidates based in UK and eligible to work in UK are allowed