Product Marketing Executive

Reporting to the Marketing Manager, the main tasks include developing, planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding, through a series of marketing elements that take the customer on a journey that brings them closer to the organisation. Key metrics would be around moving customers and potential customers through the Awareness, Interest, Desire, Action (AIDA) funnel and converting them into advocates for the business and loyal repeat customers in support of our sales teams and regional representatives.
Skills and Experience:
Multi-Channel Campaigns: Responsible for driving the planning, execution and monitoring of multi- channel campaigns to ensure a clear customer journey.
PR and Media Management: Identify and organise new advertisements, write press releases, company profiles and other content for the website, new product launches and exhibitions.
Metrics and Reporting: Developing metrics to analyse how customers move through the opportunity funnel. Also report on marketing budgets and measurable objectives for marketing campaigns.
Sales Channel Marketing: Inform and get buy-in from the representatives for joint marketing campaigns. Monitor execution of these joint plans.
Strategy: Make decisions based on the overall marketing and corporate strategy. As well as assisting in the development of marketing and commercial plans.
Car driver: Youwill need a full UK driver's licence to be eligible to drive company test cars and travel for
business
Please note:

Only candidates with the relevant skills and experience will be contacted regarding this position. If you do not hear back from us within 5 days you have unfortunately been unsuccessful in your application for this position, however we may contact you in the future to discuss other opportunities.
Please note:

That no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.

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