Product Marketing Manager

Our client, a well-established organisation based in Princes Risborough, is looking for a dynamic and proactive Product Marketing Manager to join their team.

This is a fantastic opportunity for an experienced marketing professional to lead and shape product marketing strategies with a strong focus on operational efficiency. In this pivotal role, you will be responsible for driving key B2B marketing initiatives to drive membership, qualifications, and contribute directly to broader business goals.

Key Responsibilities

• Team leadership and development: Provide training, guidance, and support to the product marketing team, fostering a collaborative environment conducive to high performance.
• Campaign management: Oversee the creation and delivery of B2B and B2C marketing campaigns, ensuring they are tailored to the target audience, adhere to the schedule, and meet quality standards
• Performance tracking: Monitor campaign outcomes against predetermined targets and Key performance Indicators (KPIs), adjusting as needed to optimise results.
• Cross-functional collaboration: Work closely with the Head of Marketing, business development teams, and other internal stakeholders to ensure alignment of marketing efforts with the company’s objectives.
• External consultation coordination: Manage relationships with external consultants and agencies, leveraging their expertise to enhance campaign effectiveness.
• Strategic planning: Work with the Head of Marketing, Brand Manager and Content Marketing Manager, contributing to the development of annual marketing strategies, ensuring they support the overall goals of promoting company products and services
• Market analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape, informing the direction of marketing campaigns.
• Product advocacy: Act as a champion for the products, articulating their value proposition to both internal teams and the target market.
• Budget management: Oversee the product marketing budget, ensuring optimal allocation of resources for maximum impact.
• Feedback integration: Incorporate feedback from various stakeholders to continuously improve marketing strategies and campaign effectiveness.

The successful candidate will be educated to degree level with experience of working within a product marketing role, ideally within B2B. You will have in depth knowledge of executing multi channel marketing campaigns with a particular focus on digital marketing. The ideal candidate will also have experience of managing a team and have strong leadership skills.

If you are interested in this Product Marketing Manager role, please do apply or contact Esther Ward to discuss the position in more detail.