Product Marketing Manager

Job Title: Product Marketing Manager 

Reporting to: SVP Product

Location: Norwich

Company: Epos Now

Job description

We are looking for a Product Marketing Manager who will play a key role in bridging our product, features, and services. You will work closely with cross-functional teams to understand customer pain points and needs, develop value propositions and drive product adoption. 

This is a high-ownership role for someone who thinks strategically but executes with precision. You’ll lead GTMs end-to-end, shape how we price and package our products, run campaigns that drive acquisition and retention, and ensure every product change is communicated to customers and internal teams with clarity and consistency.

You’ll sit at the intersection of product, sales, and marketing, ensuring our propositions are clearly differentiated, competitively priced, and land powerfully with customers.

Key Responsibilities

• Develop product positioning and messaging that highlights the unique value and differentiators of our offerings.


• Plan and execute go-to-market strategies for product launches in collaboration with product, sales, and marketing teams.


• Monitor and assess product launch success.


• Conduct competitive analysis and market research to inform product launches and identify growth opportunities.


• Pricing Strategy - leverage competitor knowledge to ensure our pricing strategies are competitive and align with our USPs 


• Brief marketing to develop impactful marketing collateral, including brochures, case studies, and website content.


• Partner with the sales team to develop training materials and tools that support effective selling.


• Release Notes & Product Communications - ensure merchants and our organisation understand and value the new product changes as they are released


• Act as a product evangelist, communicating the value of the product internally and externally.

Key Metrics

• Revenue and ARR growth attributed to new proposition launches - at 85% of plan 


• 30-day adoption hits target (within 10%) for each campaign / launch 


• USP framework clear for each proposition launch - 3–5 differentiated claims, backed by customer evidence / competitive data with signed off by leadership


• Hit 90%+ of planned launch dates with no scope drops


• Release notes published on time with internal stakeholders satisfaction (sales, CX, support)


• Net Promoter Score on target (10% variance) 


• Sales enablement collateral usage by the sales team (80%+ adoption rate of new training materials).

What we’re looking for

You have a solid track record in B2B or B2B2C product marketing, ideally in SaaS, fintech, or a similarly fast-moving sector. You’re comfortable owning a proposition from the inside out — not just writing the deck, but understanding the unit economics, the competitive dynamics, and the customer job-to-be-done. You write and communicate with clarity, know how to brief creative teams, and can hold your own in a room with product managers and commercial leads alike.

You’re data-literate enough to pull your own analysis, translate pipeline data into campaign strategy, and tell a coherent story about what’s working and why. Critically, you have a strong editorial instinct — you know how to make a complex product change feel simple and relevant to the person reading about it.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.


• 3-5 years of experience in product marketing or a related role.


• Ability to use AI tooling to automate common marketing practices. 


• Strong understanding of market research, competitive analysis, and go-to-market strategies.


• Excellent written and verbal communication skills.


• Proven ability to work cross-functionally and manage multiple priorities.


• Analytical mindset with the ability to use data to drive decision-making.