Product Portfolio Manager

Role: Product Portfolio Manager - Huddersfield

Salary: £35,000 £40,000 DOE

Hours: 9am- 5pm Monday- Friday (flexibility)

Benefits:

• 25 days holiday
• EV Car scheme
• Pension
• Life Assurance
• Discounted company products
• Cycle to Work Scheme
• Electric Car scheme
• Career Development
• Employee Assistance Scheme
• Staff events and surprises
• A supportive and inclusive work environment with opportunities for professional development
• Mentorship and guidance from experienced marketing professionals

Position Overview:

Elevation Recruitment are excited to be recruiting for one of the UK’s largest distributors within their field.

To manage a portfolio of products within a defined strategic market. Analysing the success of the product portfolio and deciding if new product introductions are appropriate and the potential impact on the portfolio. Close co-operation with international teams to define and find consensus on new market segment, product, and development strategies.

You will lead all aspects of your product portfolio – working within the wider team to increase sales, profitability, market share, and brand recognition.

Responsibilities:

Customer Orientated Product Strategy

• Proactively contribute towards Product Strategy, understanding market and technology trends to maintain and prioritise relevant business growth.
• Customer centric mindset, translating customer requirements and trends into compelling New Product business cases.
• Strong stakeholder communication skills, working together as a team to form comprehensive plans for successful go to market activities.

New product introduction

• Manage the new product process ensuring the right product is selected.
• Regularly monitor market conditions and competitor activity and advise on product positioning, pricing, short- and long-term marketing and business plans, forecasting, future market demand, sales projections, pricing and profit margins, and report market information to the business.
• Develop a business case for new product introduction considering the impact on the whole product portfolio.
• Being able to write a detailed and relevant Business Case taking in to account the needs of all stakeholders.
• Co-ordinate sales and marketing campaigns, ensuring product pricing is competitive.
• Conduct market research and competitor analysis.
• Develop product pricing strategies.
• Determine margin for all brands.
• Working with other product managers, identify any additional components we would need to supply in order for our customers to have a complete solution (meters, cables, etc).
• Write and deliver new product launch plans.
• Assess initial demand through market research and consultation with all relevant internal and external sources to develop an initial procurement plan.
• Assess and quantify impact on the existing portfolio

Competitive Advantages

• Ensuring product strategy aligns with company strategy.
  Understand market changes and how they affect product strategies and communicate this to the wider business.
• Run competitor research and analysis to stay aware of and ahead of competitive differentiators, driving product introductions and sales positioning.
• Guide marketing and sales with required product training (internal and external).
• Ensure marketing are briefed and prepared so they can initiate sales & marketing plans.
• Conduct pricing reviews.

Product End of Life

• Manage End of Life cycle for the whole range of products to make sure aging stock is cleared efficiently.
• Manage monthly or quarterly stock Write-Down process.
• Assess the impact of one End of Life product line in one warehouse on our other product ranges, our customers, our departments, and our other global offices.
• Manage phase out/phase in and stock.
• Communicate with all stakeholders.

Key competencies:

• Possessing sound commercial awareness.
• Possessing technical awareness.
• Possess the ability to determine profitability.
• Understanding of products and their applications, our markets and their drivers, our customers, and their needs.
• Agile methodologies – responding to rapid changes in the market.

Essential Skills

• Team working and collaboration.
• Attention to detail.
• Leading projects.
• Sense of urgency.
• Project management skills.
• Interpersonal skills.
• Completer Finisher.
• Able to work on own initiative and make decisions.
• Planning, prioritising and organisational skills.
• Communication and presentation skills.