Programmatic Display Manager

Role: Programmatic Display Manager – Leeds 

Salary: up to £40K per annum

Benefits:

• Hybrid and flexible working
• 26 days holidays + stats
• Buy additional holiday days
• Pension
• Private medical healthcare
• Enhanced maternity leave pay
• X2 free gym memberships

Elevation Recruitment Group - Marketing Division are excited to be exclusively working for a health and wellbeing franchise.

As a Programmatic Display Manager your primary responsibility is to lead the programmatic advertising strategy across the UK & other international markets. Planning, activating and optimising YouTube and Display campaigns to grow their client base.

Responsibilities:

• Maximise awareness, consideration and new joiners from Display advertising within stated budgets
• Act as the lead on all aspects of the Display strategy for UK and support international markets
• Manage all aspects of campaign set up and optimisation across a range of platforms, including DV360, YouTube, Teads & Quantcast
• Regularly leverage data-driven insights to inform how we should split investment across all platforms and campaigns to produce the best possible results
• Liaise with our in-house studio to plan and create best-in-class creative, rotating these as required across campaigns; this includes ongoing management of a large bank of creative formats and digital ad assets
• Continually seek to test and learn, evolving and optimising activity to drive performance improvements
• Be responsible for reporting on Display performance as required, working closely with a Digital Analyst to plan, build and activate campaigns
• Sharing key results with a range of stakeholders
• Develop and maximise relationships with external partners and suppliers such as Google to ensure activity is following latest industry best practice
• Develop and manage long term project plans, as well as engaging in various forms of iterative testing
• Keep up-to-date with wider paid social trends and developments, bringing fresh ideas and thinking to the business
• Innovate and challenge the status quo using competitive insights, industry knowledge and our own data
• Any additional ad-hoc duties as required

Skills and experience required:

• Is passionate about digital marketing, keen to learn in a fast-paced environment
• Direct experience of managing Display campaigns for a minimum of 3 years; ideally has account management experience gained in a digital agency
• Experience managing complex accounts, with large budgets, ideally in Fitness/Health/Leisure/Retail sector(s)
• Has in-depth knowledge of managing campaigns through platforms such as, DV360, YouTube, Teads & Quantcast
• Knowledgeable and experienced using Google Analytics Has strong analytical skills, highly capable of manipulating datasets & problem solving
• Has a track record in critically assessing performance, producing actionable insights
• Has a creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences
• Proven time management & organisational skills with strong attention to detail
• Excellent verbal and written communication skills
• Interested in sport & fitness
• Is an ambassador of the values
• Takes ownership for performance and ensures that all targets are met
• Can effectively build strong working relationships and networks to enable success Has the ability to manage numerous projects whilst remaining calm