Public Relations Manager

• Develop and implement long-term public relations strategies, including product communication, corporate PR, MarCom, and cross-functional initiatives. Ensure timely and effective project execution.
  


• Coordinate with and report to HQ, providing localized PR solutions and evaluations.
  


• Collaborate with marketing, social media, and influencer teams on ongoing projects and integrated marketing communications (IMC) initiatives.
  


• Work cross-departmentally with product, network, aftersales, and backend functions.
  


• Establish and maintain media relations.
  


• Independently and collaboratively with agencies, manage brand, corporate, and product press releases.
  


• Handle crisis public relations, participate in managing major company emergencies, and propose crisis management plans.
  


• Organize PR and media events, as well as small company conferences.
  


• Conduct project summaries and gather market feedback post-events.
  

Requirements

• Education: Bachelor’s degree or higher in marketing, automotive engineering, economics, or business management.
  


• Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry.
  


• Proven ability to establish and maintain strong media relationships.
  


• Open-minded with a start-up mindset.
  


• Excellent communication, coordination, planning, and execution skills.
  


• Strong ability to handle pressure; proactive and innovative.