Regional Account Executive

Regional Account Executive – McCurrach on behalf of Carlsberg Britvic

Area Covers: South West of England, Wales & Surrounding areas

Salary upto 35k, 20% performance bonus, compnay car & fuel card provided
Permanent, Full-Time

Passionate about the most iconic and popular beers and soft drinks?  

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy. 

Build and maintain long term relationships with stakeholders within cash and carry wholesale depots.
Managing wholesalers such as Booker, Bestway, Unitas wholesale.
Role to grow sales of brands across account base through working closely with key customers.

Responsibilities / Opportunities:

• Range development (where local flexibility)
• To grow space on fixture, merchandising & incremental displays/visibility
• Stock compliance check/availability management & HQ ordering (no OOS and if they do work to rectify)
• Agreeing/ordering volume for promotions and NPD
• Local budget management to unlock opportunities & short dated stock TBC
• Developing a deep understanding of drinks category, wholesale businesses, regional priorities and competitor activity to provide informed recommendations to internal and external stakeholders
• Grow regional stakeholder relationships e.g. Depot managers, buyers, area managers, field sales teams as well as retail & third-party wholesale field team
• Regularly depot/key stakeholder performance reviews
• Attend RTM stakeholder meetings to share plans ahead of time and unlock local partnership opportunities
• Liaising with the relevant supply chain team – forecasting, tracking, reviewing sales performance, stock rotation/run rate, de-list risk etc.
• Partner with relevant customer account team to ensure two-way awareness and insight regarding account & competitors
• Ownership of events and/or trade shows
• Collaborate with branch and regional managers to align on target retail accounts to be developed, passed on and onward support for the relevant team to pursue opportunities
• Prepare and execute a regional sales plan aligned with business objectives
• Collaborate with Symbols and Indies Field team Regional Sales Manager and CDE’s as required

Profile

• Analytical & commercial acumen
• Comfortable working autonomously and being out on the road
• Sales/negotiation skills
• Excellent presentation & communication skills
• Able to prioritise, hands on approach, able to get stuck in!
• Previous experience within wholesale or impulse channel preferred
• Knowledge of category data, performance data, evaluating and putting forward a proposition
• Competent PowerPoint, Excel, Word
• Live within territory
• UK Driving license