Regional Account Manager - South Wales, Hereford & Gloucester

Regional Account Manager

Field Based – South Wales, Hereford & Gloucester

Up to £40,000 base salary + car allowance + bonus

Are you an experienced Sales professional with a passion for the drinks industry? Do you have a proven track record in acquiring new business and managing relationships within the On Trade market? If you’re ready to join a leading cider company at the forefront of the industry, we want to hear from you!

We are currently representing a dynamic and innovative cider company that is a true pioneer within the market. We are looking for a Regional Account Manager to focus on expanding the company’s presence by building relationships with pub groups and wholesalers, while continuing to drive sales with existing customers.

Key Responsibilities:

• Promote the company's products to On-Trade customers within a designated geographic region.
• Manage and achieve sales targets across regional routes to market.
• Collaborate with business unit and national account managers to foster relationships with key senior and regional personnel within national routes to market.
• Identify and pursue opportunities to onboard new outlet stockists for the company’s portfolio.
• Build and maintain strong relationships with field sales teams in the region to enhance the company’s visibility and presence.
• Ensure that routes to market and outlets are equipped with the necessary tools, materials, and displays to properly showcase and serve the company’s products.
• Maintain and update the company’s CRM database to ensure accurate and current knowledge of brand distribution across outlets.
• Oversee relationships with smaller, directly supplied customers, including independent outlets, within the assigned area.

About You:

• Prior experience in a related industry.
• Strong understanding of the current market trends.
• Results-oriented with a proven track record of achieving goals.
• Confident and approachable with strong interpersonal skills.
• Proficient in using Microsoft Office and comfortable with basic computer applications.
• Able to identify and capitalise on business growth opportunities.
• Positive, proactive attitude with a solutions-focused mindset.
• Excellent communication skills, both written and verbal.
• Ability to establish and maintain strong relationships with both internal teams and external partners.
• Capable of working effectively under pressure and managing tight deadlines.
• Ability to work independently as well as part of a collaborative team.
• Must reside within the designated geographic area for the role.

If this role sounds like it's a good fit for you – then I’d love to speak to you!

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.