Regional Manager

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here. 

The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up. 

Your role in a nutshell

We are looking for an experienced Regional Manager to lead a region of approximately 25–30 stores across London, Essex and Kent. This is a high-impact leadership role with accountability for sales performance, profitability, customer experience, people development, operational excellence and brand execution. Reporting to the Head of Retail, you'll play a key role in delivering sustainable growth by creating a high-performing retail operation that balances commercial success, exceptional customer experiences and strong people leadership in a fast-paced omnichannel environment.

More about the role

As Regional Manager, you'll lead and inspire a network of Store Managers, creating a culture of accountability, engagement and high performance across your region.

Key responsibilities include:

• Leading, coaching and developing Store Managers to build strong leadership capability and succession pipelines.


• Driving sustainable sales growth and profitability by identifying commercial opportunities, analysing performance and implementing effective action plans.


• Championing exceptional customer experiences through consistent service standards, brand storytelling and flawless execution of campaigns and launches.


• Taking ownership of regional performance across sales, profit, payroll, productivity, compliance, shrinkage and customer metrics.


• Conducting purposeful store visits to review performance, coach leaders, identify opportunities and remove barriers to success.


• Building strong, inclusive and engaged teams through coaching, recognition and effective performance management.


• Developing strong partnerships with Head Office functions and key stakeholders to align priorities and support wider business objectives.


• Leading regional projects, trials and initiatives, providing insight and recommendations to support business growth.


• Ensuring consistent execution of omnichannel priorities, supporting connected customer journeys and seamless service delivery.


• Leading change effectively, embedding new ways of working while maintaining operational discipline, compliance and health and safety standards.

What we look for

We're looking for a commercially minded and people-focused retail leader who can inspire teams, drive performance and lead through change.

You'll bring:

• Proven success in a senior multi-site retail leadership role, ideally within beauty, skincare, cosmetics or a customer-led speciality retail environment.


• Experience leading through others across a large store portfolio of 25–30 stores or a comparable scale.


• A strong track record of building high-performing teams and developing leadership capability.


• Excellent commercial and financial acumen, with the ability to interpret data, identify trends and translate insight into action.


• Strong stakeholder management and influencing skills, with the ability to build credibility and alignment across functions.


• Confidence and resilience in leading change within a fast-paced retail environment.


• Experience working within an omnichannel retail business and understanding how stores contribute to connected customer journeys and commercial success.

Measures of Success:

• Lead by example and foster a culture of ownership, accountability and high performance.


• Balance customer, people and commercial priorities with a business-wide mindset.


• Build trust through collaboration, influence and clear decision-making.


• Use insight and sound judgement to make commercially balanced decisions.


• Coach, support and challenge others to unlock potential and raise performance.


• Embrace change with agility, positivity and a solutions-focused approach.

Talent Drivers