Regional Marketing Manager

• Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
• Develop and execute targeted lead generation campaigns by account segments, verticals, and personae on multiple channels (LinkedIn, media, website, etc.)
• Organize and coordinate tradeshows, conferences, 3rd party webinars, and Centric events
• Support large account conversion by developing targeted programs
• Develop supporting campaign assets and collateral with the support of the content manager and copywriters
• Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement
• Conduct market, database, and competition analysis
• Explore data and define segmentation
• Manage one Event Manager based in the UK
• Coordinate freelancers and external agencies
• Manage budget & accounting
   

• 5–7 years’ experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of inbound and marketing automation practices (Pardot, HubSpot, Marketo, etc.) and CRM (Salesforce)
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); German is a plus

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.