Regional Marketing Manager

Description
Reporting to the Chief Marketing Officer, the Regional Marketing Manager – ONEUROPE will partner with franchise leadership, Taco Bell International and cross‑functional teams to identify growth opportunities, develop scalable solutions and strengthen marketing capability across the European network. The role will own key regional platforms such as Customer Usage Occasions and the Magic Formula, translate market insights into actionable strategies, and lead complex initiatives that accelerate growth in both established and emerging markets.

Responsibilities

• Lead marketing strategy for a portfolio of European franchise markets, identifying performance and growth opportunities.
• Partner with franchise leadership to shape brand, value, innovation and growth strategies that balance equity and commercial results.
• Own regional Customer Usage Occasion (CUO) and Magic Formula platforms, defining strategy, scaling opportunities and driving adoption.
• Translate consumer, market and business trends into strategic recommendations and scalable solutions for ONEUROPE.
• Manage complex regional initiatives, including new market acceleration, capability development and cross‑market growth programmes.
• Influence senior stakeholders across Europe and globally to align priorities, unlock opportunities and improve execution.
• Strengthen marketing capability across the franchise network by sharing best practice, tools and frameworks.
• Collaborate with the EU Marketing Director and CMO on regional strategy, governance and prioritisation to ensure alignment with the ONEUROPE plan.
• Develop and maintain a regional calendar and tiered framework that supports coordinated marketing activities.
• Monitor and report on regional performance metrics, providing insights to drive continuous improvement.

Qualifications

• Minimum 7 years of experience in brand, international or consumer‑facing marketing.
• Proven track record of leading complex, cross‑market initiatives and delivering commercial growth.
• Strong strategic and commercial acumen with ability to balance long‑term brand building and short‑term performance.
• Demonstrated skill in solving ambiguous business challenges and creating scalable frameworks.
• Excellent stakeholder management and influencing skills without direct authority.
• Outstanding communication ability, adaptable style for senior and global audiences.
• Advanced proficiency in Microsoft PowerPoint and Excel.
• University degree or equivalent experience; MBA or postgraduate qualification is a plus.
• Fluency in English; additional European language proficiency is advantageous.
• Willingness to travel across European markets as required.

Work Hard, Play Hard:

• Hybrid working (6 days a month at our Restaurant Support Centre based in Woking)
• Company and performance related bonus
• Generous pension with up to 11% company conrtibution
• Private healthcare with optional family cover
• Annual holiday allowance starting at 25 days with th option to buy or sell up to 5 additional days
• Holiday allowance increases after 5 years of service
• Enhanced paraental leave with flecible return to work options
• Wellbeing reimbursement to support physical, mental and personal wellbeing
• Flexible benefits including Dental Insurance, Health Screening and Gym Discounts