Regional Sales Manager

Job Title: Regional Sales Manager - Furniture Industry (B2C, Sales Agents)
Location: South East
Department: Sales
Reports To: Sales Director
Employment Type: Full-Time, Permanent

Job Summary:

The Regional Sales Manager (B2C) is responsible for overseeing and driving consumer furniture sales within a defined territory by managing a network of sales agents. The role focuses on optimising regional performance, ensuring high standards of customer engagement, and supporting agents to achieve sales growth through direct-to-consumer interactions.

Key Responsibilities:

Agent Management:
Recruit, onboard, and manage a network of independent sales agents, ensuring they are aligned with brand standards and sales objectives.
Sales Growth:
Set and monitor sales targets for agents, analyse sales performance, and implement strategies to drive consumer sales across the region.
Coaching & Support:
Provide regular training, product updates, and coaching to sales agents to enhance their selling skills, product knowledge, and customer engagement capabilities.
Customer Experience Oversight:
Ensure agents deliver an exceptional and consistent customer experience in line with the company's B2C brand values.
Territory Planning:
Identify high-potential geographic areas and consumer segments, and strategically allocate agent resources to maximise coverage and effectiveness.
Reporting & Insights:
Track regional sales performance, gather consumer and market feedback, and report regularly to senior leadership with actionable insights.
Campaign Execution:
Support marketing-led initiatives, product launches, and promotional campaigns, ensuring agents are equipped and engaged.
Compliance & Brand Representation:
Ensure all sales activity complies with legal requirements and that agents maintain professional conduct and consistent brand presentation.

Qualifications & Experience:

• Minimum 5 years of sales experience in B2C furniture, home décor, or lifestyle products, including 2+ years managing field-based or sales agents.
• Demonstrated success in achieving or exceeding regional sales targets and building effective sales teams.
• Experience with agent recruitment, onboarding, and performance management.
• Proficiency with CRM systems, territory planning tools, and basic sales reporting.
• Excellent interpersonal, leadership, and communication skills.
• Full driving licence and willingness to travel extensively within the assigned region.

Key Competencies:

• Agent Relationship Management
• Sales Strategy & Execution
• Customer-Focused Leadership
• Territory & Resource Planning
• Coaching & Development
• Commercial Awareness
• Communication & Reporting

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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