Regional Sales Manager

Regional Sales Manager – North UK

£60,000 plus benefits

We are working for a leading medical products company who are looking for a high-performing Regional Sales Manager to lead and grow the companys commercial success across the North of the UK. This is a hands-on leadership role for someone who thrives in the field, drives sales with energy and innovation and builds strong NHS relationships while delivering consistently against ambitious targets. 

This is permanent hybrid role with regular visits to the Guildford HQ and in order to be considered for this role, you must be experienced at working in the Medical Devices Sector.

Key Responsibilities

• Own and drive sales performance across the North region, including territories managed by Sales Representatives, with full accountability for achieving regional revenue and growth targets.
• Set clear KPIs for the region and for individual reps, ensuring performance is monitored, reviewed and optimised through structured reporting and data-driven decision-making.
• Support reps on the ground through joint visits, key customer meetings and hands on coaching to boost performance where needed.
• Develop and implement innovative sales methods to increase market penetration, improve customer engagement and accelerate adoption of company products.
• Train, coach, and develop new and existing reps using the companies Training Academy, ensuring consistent capability and high performance across the team.
• Build strong relationships with ICBs, Trusts, Medicines Management teams and formulary decision-makers to secure and maintain market access.
• Identify issues in underperforming areas and implement targeted action plans while maintaining momentum in established territories.
• Prepare and deliver regular performance reports to senior management, including KPI updates, sales forecasts and strategic recommendations.
• Develop and execute regional strategies aligned with national objectives, ensuring sustained growth and strong commercial outcomes.
• Bring forward innovative ideas to improve sales productivity, customer experience and competitive positioning.
• Regular travel across the region; full UK driving licence required.

Experience & Skills

1. Extensive sales experience, ideally in medical devices, diabetes or chronic disease management, with a strong track record of driving sales growth and hitting targets.
2. Demonstrated experience in setting KPIs, managing performance and using data to guide commercial decisions.
3. Strong NHS knowledge, including ICB/ICS structures and formulary processes.
4. Existing network of NHS/ICB contacts highly desirable.
5. Proven negotiation skills and experience presenting performance updates to senior leadership.
6. Experience coaching or leading sales teams, with the ability to motivate and develop others.
7. Innovative, proactive, and comfortable working autonomously in a hybrid role.

Benefits include 26 days holiday a year plus bank holidays, wellness package, free parking, and discounts on company products.