Account Executive

Hi, we’re Penfold - we’re on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging!

There’s over a trillion pounds in UK pensions, but the industry is full of traditional providers with outdated products and poor customer service. Penfold is dragging the pension industry out of the dark ages with a platform built on modern technology. We’re demystifying pensions to make pension saving easy, accessible and engaging.

We’re a focused team of 50 based primarily across London and Tallinn, and have raised significant funding from some of the most successful FinTech investors in the world. We manage over £1bn of pension assets for over 100,000 savers and thousands of businesses, and we’re growing rapidly every month. Our team is focused on building an amazing pension experience for our customers.

As we scale, we’re strengthening our sales team to close more employers efficiently and consistently, supported by a dedicated SDR function.

The role

As an Account Executive, you’ll be responsible for sourcing and closing new business opportunities with UK employers, working closely with an SDR who will generate and qualify a steady flow of inbound and outbound leads for you to close.

This is a hands-on, quota-carrying role for a strong closer who enjoys running structured sales processes, building trust with buyers, and converting well-qualified opportunities into revenue. You’ll focus on small to mid-sized deals, typically with HR, Finance, or Operations stakeholders, and help to make Penfold the pension provider of choice for growing businesses.

Core responsibilities

Close new business

• Own a pipeline of qualified opportunities sourced by SDRs, marketing, and inbound demand
• Run sales processes end-to-end: discovery, demo, proposal, negotiation, and close
• Consistently hit or exceed monthly and quarterly revenue targets
• Source and close high volumes of smaller deals efficiently while maintaining a great customer experience

Run effective sales cycles

• Lead structured discovery calls to understand customer needs, decision criteria, and timelines
• Deliver compelling product demos tailored to employer use cases
• Clearly articulate Penfold’s value proposition and handle objections confidently
• Move deals forward with urgency while maintaining trust and credibility

Collaborate closely with SDRs

• Partner with SDRs to ensure smooth handover of qualified opportunities
• Provide feedback on lead quality, messaging, and common objections
• Help refine qualification criteria to maximise conversion rates

Contribute to sales excellence

• Maintain accurate pipeline management and forecasting in the CRM
• Share insights from customer conversations with Product, Marketing, and Customer Success
• Continuously improve how we sell by adopting best practices and experimenting with senior approaches

Who this role is right for

This role is ideal for someone who is sales-driven, organised, and motivated by closing deals, and who thrives in a fast-paced, high-growth environment.

Must-haves

• Proven experience as a B2B Account Executive or similar closing role
• A track record of hitting or exceeding sales targets
• Strong discovery, demo, and objection-handling skills
• Confidence selling to HR, Finance, Operations, or business owners
• Comfortable working with qualified leads as well as full-cycle outbound

Nice-to-haves

• Experience selling SaaS, FinTech, HR tech, payroll, benefits, or financial services
• Familiarity with regulated or trust-based products (e.g. Pensions, Investments, Payroll, Financial Services)
• Experience working in a scale-up or high-growth environment

What success looks like

• You consistently hit or exceed your revenue targets
• SDR-qualified leads convert efficiently into closed deals
• Customers have a smooth, positive buying experience
• Penfold continues to grow as a trusted pension provider for UK employers

Our Hiring Process

1. Intro Call – A quick chat to introduce you to Penfold, learn about your experience and aspirations, and answer any questions.
2. Task – A practical task that we’ll complete together to determine how you’d approach a similar scenario to the role
3. Culture Fit Session – Meet one of our Co-Founders and team members to see if we’re a great fit for each other.

We’re 100% committed to building a diverse and representative team. Whatever your background, gender, race, age, or ability – we’d love to hear from you. If you have any questions, feel free to ask (even anonymously)!

We’re all about giving every candidate the best chance to shine. If you require any reasonable adjustments to the job description, application, or selection process, just let us know — we’d be happy to help. When it comes to hiring, we focus only on your skills, experience, and how you live our values.

As part of our hiring process, we may record your interview and use AI tools to generate notes. This helps us capture details accurately and ensures a fair review by our hiring panel. By attending an interview with Penfold, you consent to the use of recording and AI-generated notes for this purpose. If you have any concerns or would prefer not to be recorded, please let us know in advance.

Our Benefits

We’re working hard to create a workplace where people feel empowered to do their very best work, make a big impact, and enjoy what they do. Here’s what we offer:

• Competitive salary – we proactively review salaries to ensure fairness and progression
• Meaningful share options – you’ll own a part of Penfold and share in our success
• 10% pension contribution each month that you don’t need to match (on top of your salary)
• Medical insurance – through Vitality, including private GPs, physio, counselling, and great discounts (think 50% off PureGym memberships, free Apple Watches, and more)
• Unlimited holidays – we trust you to get the work done and take breaks when needed
• Great office space (https://theministry.com) – our private office is run by the Ministry of Sound!
• Free company lunch every week (think Borough Market and Mercato Metropolitano!)
• Top-tier MacBook and WFH equipment to set you up for success
• Cycle to work scheme – buy a bike tax-free and spread the cost
• Learning & professional development – we support courses, events, and coaching to help everyone reach their goals
• Quarterly company socials – plus plenty of regular team meetups!
   

Excited to join us? Apply now!