Advertiser Development Representative

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $60,000-$75,000, based on location, experience, and expertise

On-target earnings (OTE): Capped at $90,000 annually

Upside: OTE may increase based on performance over time

MUST HAVE:

• You are a hunter and relentlessly grow net new advertiser partnerships.


• Proven track record of closing deals in B2B media, performance marketing, affiliate, or SaaS environments.


• Strong grasp of performance marketing KPIs (e.g., CPA, ROAS, LTV) and how they impact client growth strategies.


• Excellent outbound communication skills, capable of writing compelling cold emails and conducting persuasive discovery calls.


• Proficiency with CRM tools like Pipedrive and strong follow-through in pipeline management.

Experience: 1-3 years in a quota-carrying outbound sales role with demonstrated ability to exceed targets.

YOUR ROLE

Grow Launch Potato’s revenue by developing, closing, and onboarding high-value media partnerships that drive measurable performance marketing outcomes for our clients.

Outcomes (Performance Expectations)

• Pipeline Development: Generate a consistent flow of qualified outbound leads via multi-channel prospecting (email, LinkedIn, Slack communities) within your first 30 days.


• Discovery Excellence: Conduct at least 12 discovery calls per month that identify a prospect’s specific growth objectives (e.g., CPA, LTV, ROAS) and align LP’s solutions accordingly.


• Sales Execution: Close a set number of new partnerships per quarter, with a combined annual contract value of $250,000 or more by month 6.


• CRM Accuracy: Maintain 100% CRM hygiene and forecast accuracy in Pipedrive with weekly updates to pipeline status, stage, and deal probability.


• Cross-functional Collaboration: Complete 100% of new client handoffs to Account Management within 5 days of closing, ensuring seamless transitions.


• Outbound Innovation: Test and iterate on 2+ new outbound strategies or verticals per quarter to expand Launch Potato’s partner footprint.

Competencies:

• Outcome-Oriented: Operates with urgency and ownership to exceed sales goals.


• Customer-Centric: Prioritizes value-driven conversations that position LP as a strategic growth partner.
  Process-Driven: Follows structured sales methodology and documents learnings and iterations.


• Collaborative: Partners with internal teams to ensure seamless post-sale transitions and long-term success.


• Coachability: Open to feedback and quick to apply learnings in real-time.


• Entrepreneurial-Minded: Acts with ownership, initiative, and creativity to uncover opportunities and drive business growth.

TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.