Brand Manager Haem-Oncology

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, the work we do every day redefines the standards of care and transforms the lives of people living with rare diseases.

As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.

We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

About the role

This role is the Brand Lead and fully accountable for the UK Marketing commercialisation of a highly scientific, rare disease, HaemOnc product within Sobi. The individual will be required to work to the highest of standards in a fast-paced environment whilst leading the cross-functional teams to develop and deliver the Brand Plan strategy and activities. The role is also the key Brand Lead engaged in collaborative working practices with the global organisation. 

The product is young in its life cycle having been very successfully launched in 2024, the priority is to continue growth within its current licensed indication and beyond, with the expectation to gain future licensed indications (subject to approval) within the near future.

Reports to: Marketing Manager, Specialty Care, UK and RoI

Location: Hybrid role with the expectation of attendance at the Cambridge office (minimum 1 day/week as an average) and relevant off-site meetings including some global travel. Travel to the Cambridge office will not be reimbursed due to the additional benefit of flexible home-based working.

Your impact will include

• Collaborate with BUD, Marketing Manager and cross functional team to define and deliver the overall pre (where required) and post launch excellence & marketing strategy
• Work closely with Sobi global team to ensure local customer needs, patient pathways and market requirements are included in the development of Sobi global strategy.
• Deliver the tactical implementation of the Sobi global brand plans managed through the production and execution of the local brand plans, including any required local strategy or tactical variations and budget.
• Responsible for gaining insights and shaping local commercialisation needs and market and competitor perspectives into global strategy development through active membership of Global brand teams and through excellent levels of business acumen, trust and communication with Global team members.
• Drive unbranded and branded tactics that are in line with core product messaging, Sobi company positioning and deliver the highest standards of compliance, e.g. Digital marketing, social media, podcasts, webinars and other communications.
• Develop strategic communications and/or training materials for internal and external stakeholders on current projects and tactics, working with medical colleagues to ensure the highest level of scientific credibility in all Sobi external HaemOnc communications.
• Lead and organise the local HaemOnc engagements and involvement in local events, conferences and initiatives, working to support the KAMs.
• Work closely with Patient Access and Medical to support any HTA and Tender submissions
• Measure value, impact, and return on investment of commercial activities and be responsible for the local marketing budget, showing excellent budget management
• Work in tight collaboration to manage and support projects from Headquarters, travelling to Stockholm or elsewhere as needed to ensure alignment.
• Take ownership of customer networking, KOL engagement, KOL involvement in local Brand Plan activities and working in partnership with the Assoc Sales Director and KAM team to manage ongoing key stakeholder relationships within UK&IRE.
• Ongoing training and support for the KAM in collaboration with Sales Management, Medical and the cross-functional team
• Regularly liaise effectively and efficiently with Medical, internal cross-functional team and external agencies to ensure activities are of the highest standard, innovative and compliant with company SOPs as well as the ABPI and IPHA Code of Practice (as applicable)
• Undertake any other duties and responsibilities commensurate with the level and responsibilities of the post and as reasonably requested.

About you

You’re a proactive and strategic marketer with UK pharmaceutical experience, confident working cross-functionally and leading from the front. You thrive on turning insights into action, are digitally savvy, and bring energy, creativity and purpose to everything you do. Ready to make a real impact, you’re looking for a role where your contribution truly matters. The role is a highly desirable role within the Haem-Onc market and a strategically important Brand for Sobi. The role will be expected to demonstrate leadership and robust decision making, tenacity, energy and a passion for making a positive difference to internal and external stakeholders.

What we’re looking for

• Minimum 3 Years Brand/Marketing experience in UK Pharmaceuticals or similar field
• University Degree level education - medical/ science based highly preferable
• Demonstrable success within current role
• Haematology, HaemOnc or DLBCL experience in a marketing or sales role is highly desirable
• Experience working in an international matrix environment with multicultural colleagues is preferable
• ABPI qualification highly desirable and a deep understanding of the ABPI and IPHA Code of Practice essential
• Must be highly proficient in Veeva PromoMats including ownership of all materials requiring approval and sign off, managing the approval process throughout to completion
• Must be highly proficient in Veeva CLM, Veeva Engage, digital communication platforms, metric generation/outputs, closed loop marketing and CRM
• Knowledge of the local health systems and decision-making processes including funding flows and Oncology / HaemOnc patient pathways
• Recent product launch experience / lead is desirable
• Must have experience and be able to demonstrate complex project coordination
• Experience working in rare, highly scientific disease areas advantageous
• Responsibility and experience in developing and monitoring budgets to agreed targets and working effectively on competitive intelligence
• Ability to assimilate highly scientific data and apply to strategic and tactical plans
• Matrix working at a local and global level
• Fluent in English; both verbal and written
• A full UK driving license

The role may require the working of occasional unsociable hours; some weekend working, and some overnight stays may be required for key meetings such as conferences or training events and therefore the candidate will need to be able to attend for such occasions

Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!

How to apply

We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume.

Why Join Us?

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:

• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Competitive compensation for your work
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Sobi is a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. We are a specialised international biopharmaceutical company transforming the lives of people with rare and debilitating diseases, providing reliable access to innovative medicines in the areas of haematology, immunology, and specialty care. Sobi’s share is listed on Nasdaq Stockholm. More about Sobi at  https://www.sobi.com/uk/en.



We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.



Sobi Culture



At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.



As a specialied biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.