CRM Marketing Executive

About the role

We are looking for a Marketing CRM Executive to support our Direct Marketing Manager in the delivery of the Customer Contact Strategy. You will help with the management and optimisation of customer communications using CRM channels, primarily email and SMS.

You’ll be building campaigns within Dotdigital and briefing customer audience selections and segmentation for marketing communications, as well as being responsible for the delivery of campaigns, monthly reporting and campaign analysis and optimisation. 

We work to a hybrid model here at Agria Pet where we all attend the Aylesbury office every Wednesday. The rest of the week we work from home.

What you'll be doing

CRM Marketing Campaigns

• Briefing our data agency, with support from the Direct marketing Manager, using segmentation to create audience selections.
• Building email and SMS campaigns in Dotdigital using templates to meet the requirements of the customer contact strategy.
• Support in the creation of marketing collateral and seasonal campaign initiatives, by writing comprehensive briefs to our artwork agencies.
• Delivery of the ongoing customer communications approach to drive engagement with the Agria brand and other key commercial partners to include transactional emails, onboarding messages, customer newsletters and other communications.

Acquisition Strategy

• Support the Direct Marketing Manager with delivering and optimising our sales-driving email and SMS campaigns to acquire new business by converting free covers, quotes/enquirers, and lapsed prospects/customers into full policyholders
• Regularly reporting on campaign success for ongoing channel optimisation to meet sales targets, and making recommendations on future approaches.
• Contribute to the monthly marketing report including results of sales-driving campaigns and relevant A/B testing and analysis
• Management & planning of marketing automation & testing programmes, with support from the Direct marketing Manager, across email, post and SMS channels. 

3rd Party Management and Partnerships

• Support the Direct Marketing Manager with the management of agencies/suppliers
• Working closely with the other stakeholders in the business to support the partnership strategy in relevant CRM channels as needed

What we’re looking for

• Experience of using Dotdigital, Apteco FastStats/PeopleStage
• Insurance background preferable 
• Excellent communication skills including spelling and grammar
• Able to coordinate multiple external communications’ messages at any one time
• Strong stakeholder management at all levels
• Good organisational skills with the ability to work to tight deadlines and prioritise workload
• Versatile, with the ability to adapt quickly to the changing needs of a rapidly developing business

Why choose Agria Pet:

Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club and many other significant affinity partners to provide lifetime pet insurance in their names. 

Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities. 

We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces™ in 2023 and again in 2024, were awarded Most Trusted Pet Insurer in 2021, we have the top 4 slots on Which? Best Buy pet insurance and we are extremely proud to be the only carbon positive pet insurer in the UK.

What we offer

• 25 days annual leave which increases with service, plus bank holidays
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace