Digital Marketing Account Strategist (MENA Focus)

Digital Marketing Account Strategist (MENA Focus), Up to £50K. Remote working anywhere. Dubai time zone - GMT+4.

This amazing digital agency is a forward-thinking business specialising in AI-driven solutions for clients across the Middle East and North Africa. We’re looking for a strategic, data-obsessed Account Strategist to lead high-impact campaigns and drive growth for a diverse portfolio of international brands.

You’ll need to be a confident communicator with sharp presentation skills and a knack for translating data into actionable insights.

You’ll be highly analytical. You’ll love digging into metrics (GA4, Looker Studio, DV360) to optimise performance. You’ll be commercially savvy, with experience managing demanding clients and balancing budgets against KPIs.

This Digital Marketing Account Strategist will be:

• Credible, confident and articulate, with good communication and presentation skills
• Highly organised with excellent analytical skills
• Commercially astute, comfortable with managing demanding clients whilst delivering strategic insights that drive growth.
• Proactive, collaborative and thrive in a fast-paced environment
• Strong leadership and team management skills are essential, as is a passion for helping clients stay ahead through innovative campaign execution
• A background in handling international clients is preferred but not essential
  
  

The key responsibilities of this Digital Marketing Account Strategist are:

• To Ensure that all customer accounts managed by you have a commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client
• To work closely with the MENA MD when devising and managing advanced strategies for larger clients
• To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your customers

• To manage budgets in line with the strategy and ensure that monthly spending is on target
• To measure the effectiveness of the campaigns across your customers and achieve increases across these campaigns in traffic and conversions

• To use a variety of 3rd Party tools (Looker Studio / DV360 / Analytics / Adobe) to compile and draw insights from, as well as being able to use company / sector-specific data, in order to better understand user trends and behaviour

• To produce and present reports for clients containing a description of performance activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the customers
• To deliver other related solutions to the customer base such as landing pages / social /
• ecommerce / brand refresh / data led projects if they match the customers need
• To optimise client accounts for maximum performance using a variety of PPC practices
• To carry out regular maintenance for a number of assigned ongoing customer accounts, ensuring the efficient day-to-day management of these campaigns

• To efficiently manage your workload and accurately record your time
• To freely share knowledge, insight, best practice, tactics and ideas
• To ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
• Manage and train a team of Managers / Execs and ensure they too are always ahead and keeping up to date with changes in the industry
• Manage accounts plans and oversee execution across channels where you are the account lead
• To conduct and deliver audits for the new business team

Key competencies and experience of this Digital Marketing Account Strategist are:

? Highly numerate with business acumen (commercial thinking)

• Literate with the ability to produce good-quality written reports
• Analytical, with the ability to interpret information, news, data and research quickly and focus on the most relevant information for strategic development
• Thorough in depth knowledge of Google Analytics / Looker Studio and other major third-party analytics platforms
• Knowledge of major social media channels including Meta, TikTok and X
• Data management handling, strong proficiency in Excel
• Excellent attention to detail
• Teamwork - balancing personal goals with those of the team
• Excellent communication skills
• Proactive and highly organised, with strong time management and planning skills
• Ability to work under pressure and meet deadlines

If you’re the Digital Marketing Account Strategist we’re looking for then please get in touch quoting AP1141.

Please also visit www.air-recruitment.com