Marketing Manager (Farnham)

Marketing Manager - Financial Services

About YRH Finance Team: YRH Finance Team is seeking an experienced, hands-on Marketing Manager to join our dynamic organisation and deliver our marketing function.

The Role: This is a "doing" role for a talented marketer who can execute across all marketing channels. Working within our established messaging framework and brand bible, you'll create and deliver campaigns that generate Marketing Qualified Leads (MQLs). Reporting to senior leadership who maintain strategic oversight, you'll be responsible for bringing our messaging to life through data-driven marketing execution.

Key Responsibilities:

·        Create marketing content aligned with our messaging framework and brand guidelines

·        Execute PPC campaigns through Google Ads with a focus on MQL generation

·        Manage LinkedIn advertising through LinkedIn Campaign Manager

·        Track and analyse all marketing metrics, including MQL volume, quality and conversion rates

·        Design and implement email campaigns using approved messaging and templates

·        Build landing pages using our established value propositions

·        Monitor campaign performance daily and optimise for MQL generation

·        Create comprehensive analytics reports on campaign ROI, CAC, and attribution

·        Manage lead scoring to ensure quality MQL handoff to the commercial team

·        Set up and maintain analytics tracking across all platforms

·        Deliver webinars and track attendee engagement metrics

·        Develop retargeting campaigns based on behavioral data

·        Provide weekly and monthly performance reports with actionable insights

·        A/B test campaigns to improve MQL conversion rates

Essential Requirements:

·        Minimum 3 years' hands-on marketing experience, preferably in financial services
(will consider marketers from other service-related industries)

·        Strong analytical skills with proven ability to work with marketing metrics

·        Experience managing MQL targets and lead quality metrics

·        Proven experience with Google Analytics and platform-specific analytics

·        Advanced Excel skills for data analysis and reporting

·        Proven experience executing Google Ads campaigns with ROI focus

·        LinkedIn Campaign Manager experience with B2B lead generation

·        Understanding of attribution models and conversion tracking

·        Experience with marketing automation and CRM analytics

·        Knowledge of GDPR

You Must Be Able To:

·        Set up conversion tracking and analytics across all platforms

·        Create detailed performance reports and identify optimisation opportunities

·        Analyse campaign data to improve MQL quality and volume

·        Work to specific MQL targets and KPIs

·        Build dashboards and automate reporting where possible

·        Make data-driven decisions on budget allocation

·        Present metrics and insights to stakeholders clearly

Key Metrics You'll Own:

·        MQL volume and quality scores

·        Cost per MQL by channel

·        MQL to SQL conversion rates

·        Campaign ROI and attribution

·        Email engagement and conversion metrics

·        Website conversion rates

·        Lead velocity and pipeline contribution

Desirable Skills:

·        Google Analytics certification

·        Experience with Looker, Tableau or similar

·        SQL knowledge for data queries

·        Marketing attribution platform experience

What We Offer:

·        Competitive salary commensurate with experience

·        Clear framework and targets to enable your success

·        Hybrid/work from home with office and sales meeting attendance

Application Process: Please submit your CV along with a cover letter detailing your experience with marketing analytics and MQL generation, including specific metrics you've achieved.