Nigerian Growth Lead - (Glasgow)

About our Company:

LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.

Our vision: To build the first full-stack financial services hub for the world’s immigrant population. 🚀

Who you are:

You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

Job Summary:

The ideal candidate will be someone who has helped launch a new product to a new market, someone with events marketing experience and partnership development.

• You are entrepreneurial and a self starter
• You take risks and are not afraid to try something new
• You are tenacious and find a way to win
• You are results oriented and data-drive
• You are quick to adapt to a new cultural environment and comfortable immersing yourself
• You are bias to action, critical in your thinking and independent
• You are persuasive and communicate clearly to do so
• Ambitious targets don’t scare you!
• Are wIlling to travel and work some weekends

Responsiblities:

1. User Acquisition:

• Develop and execute comprehensive user acquisition strategies tailored to assigned markets
• Utilise and efficiently manage a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users.
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.

2. Community Engagement:

• Lead community-focused actions to build and nurture a strong and engaged user base.
• Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
• Create and manage relationships with different types of community partners

3. Partnership Development:

• Identify and establish partnerships with relevant businesses and organisations to drive user growth.
• Negotiate and manage partnerships to ensure mutual benefits and successful collaborations.

4. Market Research and Insights:

• Conduct market research to understand the needs, preferences, and behaviours of the communities we serve.
• Provide insights and feedback to the product and marketing teams to refine Lemfi’s offerings and messaging.
• Serve as a the advocate and voice of the user internally
5. Brand Advocacy:

• Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm.
• Promote LemFi’s mission, values, and services through various communication channels.
  

Requirements:

• At least 3 years of work experience, working in fast-paced environments. A sales, growth and/or marketing experience is a plus. You will be successful if you are entrepreneurial, ambitious, have a good work ethic and the discipline to learn and succeed. And you are used to working against targets.
• Good analytical skills
• Strong understanding of African communities in Glasgow-Scotland.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically to solve problems and drive growth.
• Self-motivated, proactive, and able to work independently in a remote setting.
• Location- Glasgow