Paid Media Strategist

Foundation is a remote B2B content marketing agency working with SaaS, education, and service brands that expect more than just ad spend: they expect strategic rigor, technical competence, and measurable outcomes. We help ambitious organizations grow through content, SEO, and performance distribution.

Why This Role Exists

Foundation is actively building and maturing our Paid Media function. We’re moving from project-based campaign execution to managing sophisticated, multi-channel programs for B2B clients with long sales cycles and high deal values. This role exists because developing a world-class paid media capability requires technical expertise we’re intentionally adding to the team — someone who can establish systems, build repeatable frameworks, and ensure our approach is grounded in platform mastery, funnel mechanics, data accuracy, and strategic rigor. 

Who This Role Is For

• Approaches paid media as a technical discipline: focused on precision, platform mechanics, tracking infrastructure, and data integrity
• Prefers solving problems independently through analysis and testing rather than brainstorming in groups
• Takes pride in building systems and frameworks that work reliably without needing to be babysat
• Communicates through clear documentation, structured processes, and factual reporting rather than constant status updates
• Values being judged on the quality and accuracy of their work, not on visibility or relationships
• Works best when given clear objectives and autonomy to determine how to achieve them

What You'll Be Responsible For

You own the technical architecture and strategic execution of paid media programs for 4-6 core client accounts. This means you're accountable for building campaigns that are technically sound, strategically coherent, and reliably measurable. You diagnose performance gaps, implement solutions, and ensure all systems (tracking, attribution, creative testing, funnel optimization) function as intended. You work closely with the Paid Media Specialist on execution, but you're the one who determines what gets built and how it should work.

Core Responsibilities

• Own paid media strategy and performance outcomes for assigned client accounts—you're measured on pipeline contribution, cost efficiency, and strategic integrity
• Design full-funnel advertising architectures across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads that align with client revenue targets and buying journey complexity
• Build and maintain technical infrastructure—ensure tracking (GTM, GA4, server-side tagging, Enhanced Conversions, CAPI, CRM integrations) is accurate and reliable
• Develop systematic testing frameworks for creative, messaging, audience segmentation, and funnel optimization—identify patterns, document findings, scale what works
• Diagnose and resolve performance issues through data analysis—identify bottlenecks in attribution, conversion paths, lead quality, or creative performance and implement fixes
• Provide clear technical direction to the Paid Media Specialist—define campaign structures, creative requirements, targeting parameters, and optimization priorities
• Build forecasting models and performance benchmarks for spend allocation, cost per MQL/SQL, CAC, and revenue impact
• Create documentation and repeatable playbooks that codify what works—capture processes, frameworks, and strategic approaches so they can be applied consistently

What Success Looks Like

• Your accounts consistently hit CPL, CAC, and conversion rate benchmarks while scaling volume
• Attribution is accurate, tracking works correctly, and performance data is trusted by clients
• You've identified and codified what works (creative angles, messaging, audiences) in repeatable frameworks
• The Paid Media Specialist operates independently based on your clear strategic direction

Required Experience:

• 5 to 7+ years working in paid media, ideally in B2B SaaS, Education, Professional Services, or Lead Generation.
• 3+ Years of Performance Marketing Agency experience
• Proven success managing and scaling campaigns across Google, LinkedIn, Meta, and Reddit.
• HubSpot partner experience preferred
• Strong understanding of CRM integrations and tracking systems, especially HubSpot.
• Experience designing and optimizing multi-touch funnels
• Demonstrated ability to lead creative strategy and collaborate with design and content teams.
• High proficiency in forecasting, data analysis, unit economics, and revenue modeling.

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: $80k – $89k CAD / year Range reflects the North America region. May vary for candidates in other regions based on cost-of-labor norms.
• Expected Total Comp (OTE): $90– $100 CAD / year
• Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
• Partner with clients to improve CRM structure, data hygiene, lead qualification, and attribution clarity.
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

How to apply

1. Fill in Culture Index survey: https://go.cultureindex.com/p/6fJ6t8wrFd
2. Apply through the application form