Paid Social Creative Strategist - Wellness eCommerce

Overview

Brand new opportunity to join a cutting-edge wellness retailer that’s transforming how people engage with proactive health. This brand is on a mission to build the go-to destination for modern wellbeing—blending curated products, innovative tech, and inspiring creative.

They’re now looking for a Paid Social Creative Strategist to lead on thumb-stopping, performance-led content across Meta, TikTok, and other emerging platforms. This is a unique hybrid role for someone who thrives at the intersection of creativity and performance—crafting and iterating content that drives real results and shapes culture.

• Lead creative strategy for paid social campaigns across Meta, TikTok, and other social channels

• Write scroll-stopping copy—hooks, headlines, scripts, and storyboards designed to drive engagement and conversions

• Source and brief UGC creators and influencers to produce high-performing, on-brand content

• Partner with internal creative and media teams to concept and launch ads across video, UGC, motion, and static formats

• Analyse campaign performance metrics (CTR, CPA, ROAS) and iterate at speed based on insights

• Run continuous creative testing—scaling what works and cutting what doesn’t

• Stay ahead of platform trends, creator behaviour, and what’s performing in the broader space

• Collaborate across departments to support wider brand campaigns and activations

• At least 2 years of experience in a paid social creative strategy or performance marketing role

• Proven track record of developing high-performing ads on Meta and TikTok

• Excellent creative instincts—especially in video-first and UGC-driven content

• Skilled in scripting, directing, and briefing creators or content partners

• Data-driven approach with the ability to optimise creative using performance metrics

• Fast-paced, agile mindset—you’re comfortable launching quickly and refining on the go

• Comfortable working cross-functionally with designers, marketers, and external partners

• Passionate about health and wellness, ideally aligned with the brand’s pillars of Eat, Move, Mind, and Sleep

• Experience working with UGC creators or influencer-led campaigns

• Light editing or design skills (e.g. CapCut, Figma, Adobe)

• Background in fast-growth startups or lifestyle/wellbeing DTC brands

London: Hybrid or remote. The preference is for candidates who can work hybrid from a London office, but fully remote applicants will also be considered across the UK and Europe.

Competitive, depending on experience and seniority, with a guide range of £45k to £60k.

• Opportunity to join a high-growth, purpose-led wellness brand at a pivotal stage

• Access to premium health and wellbeing products, plus a 50% staff discount

• Gym membership with access to gyms and studios

• Monthly team wellness activities

• Supportive, collaborative culture with clear paths for growth