Performance Marketing Manager

About us…

smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.

Since launch, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned.

Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.

In Summary...

You'll own the day-to-day management and optimisation of our paid acquisition activity across Meta, Google and emerging channels.

This is a hands-on role for someone who enjoys combining data, experimentation and creative thinking. You'll work closely with our Head of Performance Marketing to continuously improve acquisition efficiency.

This role is ideal for someone who loves testing, analysing results and finding new ways to scale.

What does the role involve?...

Manage paid acquisition campaigns across Meta, Google and other paid channels.

Monitor and optimise campaign performance against CPA and customer acquisition targets.

Plan and execute structured creative testing programmes.

Work closely with the creative team to develop testing hypotheses and creative briefs.

Analyse campaign performance and identify opportunities to scale winning concepts.

Own weekly and monthly performance reporting, surfacing actionable insights

Collaborate with product, CRM, brand and data teams to improve the customer acquisition journey.

Stay up to date with platform changes, new features and industry trends.

What you'll bring to the role...

Essential

Hands on experience managing paid social and paid search campaigns.

Demonstrated experience with Meta Ads Manager/Google Ads

Comfortable working with data and making decisions based on evidence.

Enjoys experimentation and structured testing.

Understands creative performance and how great advertising drives acquisition.

A proactive mindset with a desire to take ownership of projects.

The ability to communicate performance insights clearly to both technical and non-technical stakeholders.

Excellent attention to detail.

Desirable

DTC or subscription businesses.

Attribution platforms (e.g. Fospha, Triple Whale, Northbeam).

GA4.

SQL, Looker or BI tools.

Creative reporting platforms such as Motion.

AI tools such as Claude or ChatGPT.

What success within your first six looks like...

Demonstrate measurable impact by growing new customer acquisition while maintaining efficient unit economics

Own the day-to-day management of our paid acquisition channels.

Become a trusted partner to the broader business, helping shape our new customer acquisition roadmap.

Identify new opportunities to optimise customer acquisition efficiently.

Help build best-in-class in-house performance marketing capabilities.

What we offer: 

A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B funded scale-ups. 

An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing.  

Working with an experienced, passionate team invested in helping you grow professionally. 

25 days holiday per year + bank holidays.  

A volunteer day to spend on a cause you care about. 

Flexible working from home. 

Credits for local co-working hubs when you’re out and about or just need a change of scenery.

Healthcare cash plan and Employee Assistance Programme.

Quarterly wellbeing allowance.

Enhanced parental leave policies (16 weeks full maternity pay, 6 weeks full secondary caregiver's pay).

Paid fertility leave.

45 day nomad working policy.

Employee share scheme.

Pension scheme with Nest.

The smol print

This role is a remote, UK-based position.

Applicants must have current work authorisation in the UK.

[The role is remote / home working but will involve regular travel to meet up with team members, so ability to travel to London and South-East is a must have].

Inclusion at smol

At smol, we believe a truly great team thrives on a wide variety of backgrounds, perspectives, and experiences. Guided by our core values of Curiosity, Fairness, and Care, we are committed to building an equitable workplace and fostering a safe, inclusive culture where every employee can thrive.

We believe in potential, not past barriers. That’s why we don’t ask candidates to disclose criminal record disclosures or background checks during our recruitment process unless explicitly required by law, a regulator, or an industry association.

If you share our values and want to help us make a difference, we would love to hear from you.