PPC Specialist / Digital Marketing Specialist

Why Join Us?

1. Remote Flexibility - Work from anywhere in the UK with a fully remote contract.
2. Healthcare Sector Impact - Contribute to meaningful marketing campaigns in the medical industry.
3. Growth-Focused Agency - Join a fast-paced, results-driven agency with a strong niche presence.
4. Variety & Autonomy - Manage diverse campaigns with autonomy while collaborating closely with cross-functional teams.
5. Competitive Package - Attractive base salary of up to £60,000 plus bonus opportunities.

Key Role Responsibilities:

• Design, launch and optimise PPC campaigns across Google, Bing, and additional platforms.
• Conduct detailed keyword research to identify top-performing and negative keywords.
• Write compelling ad copy aligned with target audiences and client goals.
• Analyse campaign performance, applying data-driven insights for continuous improvement.
• Produce performance and ROI reports for internal and client presentations.
• Monitor and resolve campaign suspensions while maintaining compliance with ad guidelines.
• Collaborate with internal SEO and content teams to deliver integrated strategies.

Key Attributes Required:

• 3-5 years' experience in PPC, ideally within a marketing/advertising agency.
• Google Ads certifications and proven expertise in Google Ads (Search, Display, Shopping, Video).
• Experience with Bing Ads and paid social platforms (e.g., Meta, TikTok).
• Strong command of keyword research, bidding strategy, and A/B testing.
• Skilled in conversion rate optimisation (CRO) and landing page best practices.
• Proficient in PPC tools such as Google Ads Editor and analytics platforms.
• Healthcare industry experience is a strong plus.