Social Media Officer

Are you a creative communicator with a flair for storytelling and a passion for protecting animals from cruelty?

Animal Welfare Investigations Project (AWIP) is on the frontline of the fight against organised animal cruelty — from dogfighting and wildlife trafficking to the global dog-meat trade. We’re building a bold, modern movement of supporters who fund our covert investigations and help us bring offenders to justice.

We’re now seeking a Social Media Officer to join our fast-paced Marketing & Communications Team. This new role will drive income generation and supporter acquisition through innovative organic content, paid social campaigns, and virtual challenge events.

About the Role

Reporting to the CEO and working closely with our Digital Marketing Officer and Gifts in Wills Officer, you’ll:

• Create and implement a social media strategy that delivers measurable fundraising growth.
• Plan, launch, and optimise virtual fundraising challenges (e.g. “Run for the Dogs” or “Step Up for Wildlife”) with clear KPIs and ROI tracking.
• Develop compelling content across Facebook, Instagram, TikTok, LinkedIn, and X (Twitter) that converts non-financial action takers into one-off and recurring financial supporters.
• Manage paid social advertising campaigns to grow AWIP’s supporter database and drive recurring giving.
• Monitor and respond to comments, messages, and supporter queries across all channels, ensuring brand integrity and compassionate engagement.
• Flag and report social media content involving potential animal cruelty, and liaise with AWIP’s investigators to gather information from potential witnesses. As part of this work, you may be required to complete witness statements and attend court to give evidence. You will also receive training in open-source intelligence (OSINT) and social media analysis to support ongoing investigations.
• Attend national and international field activities and events to produce impactful, behind-the-scenes content showcasing AWIP’s lifesaving work.
• Attend digital fundraising and social media conferences to represent AWIP, and submit speaker proposals to increase our thought leadership in digital fundraising.

About You

You’re a strategic, data-driven communicator who thrives on measurable impact. You combine creativity with analytical thinking — understanding how to use content to drive engagement, income, and action.

Essential:

• Proven experience managing social media channels for an organisation or brand.
• Strong writing, editing, and visual-content skills (e.g. Canva, Meta Business Suite).
• Experience in social-media advertising or supporter acquisition campaigns.
• Passion for animal welfare and investigative storytelling.
• Comfortable handling sensitive or distressing material with professionalism and resilience.

Desirable:

• Experience with fundraising or challenge-event marketing.
• Familiarity with tools like MailerLite, FundraiseUp, Tally.so, or Salesforce.
• Willingness to travel nationally or internationally for short assignments.

Contract Details

This is a permanent position, offered initially at 22.5 hours per week (3 days), with a starting salary of £28,000 FTE (£18,000 pro rata).

The role includes a 6-month probationary period, during which performance and income results will be reviewed — including delivery of at least one virtual fundraising challenge.

Following successful completion of probation and achievement of key performance indicators, there may be an opportunity to increase this role to full-time hours.

What We Offer

• Fully flexible working (with occasional in-person team events)
• Annual salary review and growth-linked progression within a small organisation
• Private healthcare insurance with employee assistance programme
• Pension contributions in line with the Living Pension contribution rates
• Fully funded, ongoing professional development in digital fundraising and social media content creation
• The chance to make a tangible difference for animals worldwide