Web and Digital Experience Lead

Title: Web and Digital Experience Lead    
Target location: Europe (Spain or UK)

Moodle with us!
At Moodle, we’re on a mission to empower educators and learners worldwide with open, flexible, and innovative digital learning solutions. As the world’s most customisable and trusted open-source LMS, we partner with schools, universities, and organisations to create better learning experiences for millions. If you’re ready to make a real impact,  and be part of a global movement shaping the future of learning, join us let’s transform education together!

About the Role
The Web and Digital Experience Lead owns Moodle’s web ecosystem as a core growth channel, responsible for its strategy, performance, and continuous optimisation.
This role ensures the website delivers high-performing, end-to-end user experiences that support campaign effectiveness, drive conversion, and scale with the business. Acting as the bridge between marketing and development, you will translate strategy into execution while maintaining strong technical oversight and the ability to deliver lightweight front-end changes directly.
By combining strategic leadership with practical technical capability, this role reduces dependency on external agencies and ensures the website remains fast, effective, and built for long-term scalability.

What You’ll Do

Most days in this role usually involve a mix of:

• Own and maintain a prioritised web roadmap aligned to marketing and business goals, balancing campaign needs, optimisation opportunities, and foundational improvements


• Own end-to-end user journeys from entry point through conversion, identifying friction and opportunities for improvement


• Develop and execute a continuous optimisation and experimentation roadmap including A/B testing, landing page improvements, and conversion flows


• Partner with demand generation and solutions marketing to translate campaign strategy into effective, high-performing web experiences


• Define and track web success metrics beyond traffic, including conversion performance, engagement quality, and contribution to pipeline


• Monitor and analyse web analytics KPIs, translating data into clear insights and actionable recommendations


• Act as a steward of information architecture, UX consistency, accessibility, and performance across all web properties


• Execute light front-end changes independently (content updates, layout adjustments, basic styling, simple scripts) to reduce reliance on external agencies


• Partner with Marketing Operations to ensure seamless integration between the website and CRM/marketing systems including HubSpot


• Manage and evaluate external web development agencies, leading the transition to more scalable, in-house processes


• Report on website and digital experience performance, linking insights to business outcomes

We’d love to meet you

Especially if you can tell us about your:

• Demonstrated experience owning and optimising website performance and digital user journeys


• Strong understanding of CRO, UX principles, and user journey design


• Proficiency with Google Analytics, Google Tag Manager, and reporting platforms


• Working knowledge of HTML, CSS, and JavaScript with ability to make front-end updates confidently


• Experience managing web roadmaps and prioritising across multiple stakeholders


• Experience working with HubSpot and marketing operations teams


• Familiarity with SEO principles integrated into broader digital strategy


• Excellent stakeholder management and communication skills


• High levels of autonomy, ownership, and accountability


• Experience in B2B SaaS or EdTech (desirable)

What's in it for you?

Moodle has a globally diverse team with over 280 team members in more than 25 countries around the world. We’ve built a passionate team of hard-working, driven and diverse people from all over the world, united by a shared belief in the ability of our platform to make a positive difference to our world. We respect our colleagues and value an open and innovative workplace, filled with integrity and of course a strong focus on education (yes, these are our company values!)

In addition to this you can expect:

• Taking on a genuinely flexible, distributed role, working from anywhere in the world


• A fantastic range of benefits, focusing on work-life balance, wellbeing and ‘choosing your own adventure.’


• Working with a global team on a worldwide platform and make a real difference.


• As a certified B Corp, we are proud to be part of a global community of mission-driven companies dedicated to using business as a force for good.

Learn more about Moodle
Moodle is the world’s most trusted online learning solution, with a growing ecosystem of products and services, including Moodle Workplace, Moodle App, MoodleCloud, and more. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by well over 300 million learners worldwide. 
Find out more about us on our website.
At Moodle we are an equal opportunity employer that actively supports diversity and inclusion in the workplace and prohibits discrimination and harassment of any kind. We’re committed to fair recruitment and selection practices, ensuring we are drawing from a diverse range of sources to attract and select the very best person for the job. Learn more in our Diversity & Inclusion Charter.

By applying for this role, you agree to Moodle processing your personal data for recruitment purposes. You have the right to access, correct, or request deletion of your personal data at any time by contacting [email protected]. For full details on how we handle your data, please review our Privacy Notice.