Reservation Sales Executive - 9 month Fixed Term Contract

The Company

At Fora, we’re reimagining what the workplace can be.

We create inspiring, design‑led spaces that blend hospitality, community, and wellbeing—so people can work productively, creatively, and happily.

From our first London workspace over 20 years ago, we’ve grown to 60+ locations across the UK and Germany, supporting 30,000+ members and partnering with trailblazing brands like Ocado, The British Fashion Council, and Pangaia.

Backed by The Office Group, Blackstone, and Brockton Capital, we’re growing fast and pioneering conscious design, sustainable construction, and workspaces that empower people to work in their own unique way.

At Fora, we’re not just shaping workplaces—
we’re shaping the future of work

The Role

The role of the Reservations Executive is to drive event and meeting room revenue from external meeting room opportunities and internal and external events. The individual will be accountable for maintaining high conversion rates from enquiry to booking and upselling add-ons to maximise each opportunity. They will be responsible for managing a daily pipeline of inquiries and existing bookings, processing payments, and liaising with the client until the day of the booking.

They must have excellent communication skills to ensure all relevant details are obtained from the client and passed to the operational team ahead of all confirmed bookings. The Reservations Executive will need to work effectively as part of a sales team and have excellent time management skills to remain control of all live opportunities.

As an ambassador for The Office Group and the Fora brand, they will be expected to cross sell all products and buildings within our portfolio.

This role offers a commission structure of up to an additional £15,000 per annum, paid quarterly, of OTE earnings.

Key Responsibilities

• Be the first point of contact for new and existing external clients for Meeting Rooms as well as internal and external clients for Events by telephone, email or leads from the website.
• Qualify clients through analysis pre-call to learn about their business and potential needs.
• Liaise with the prospective client and confidently qualify all leads and offer the best and most suitable solution for them.
• Upsell meeting room bookings to events when required to drive revenue.
• Convert enquiries to bookings through objection handling and detailed discussion around the portfolio.
• Upsell catering, tea/coffees and other add-ons.
• Deliver and exceed daily/weekly KPIs set by your sales manager.
• Work effectively as part of a team towards group KPIs and targets.
• Manage and update leads and opportunities in Sales Force.
• Invoice clients and process payments .
• Ensure smooth handover to operational teams.
• Have expert knowledge of all buildings; their events spaces and their meeting rooms and USPs.
• Being aware of company revenue targets and individual building targets.
• Support building teams to hit monthly targets, sell new buildings, promote offers or packages.
• Understand competition with proximity to our buildings.
• Support central sales team with general sales enquiries and sales line when required.

• Sales experience in a fast paced environment is ideal
• Excellent written and verbal communication skills. 

• Numerate and IT literate. 

• Hands-on team player with strong problem solving ability and exceptional attention to detail.  

• Possess a flexible and resilient attitude.   

• Able to multi task and work well under pressure. 

At Fora, we believe work should enhance your life—not compete with it. That’s why our benefits are designed to support your wellbeing, fuel your ambitions, and give you the freedom to live and work your way.

💼 Work Your Way

• Core working hours with flexibility – because life doesn’t run 9–5
• Two weeks ‘Work from Anywhere’ – swap your desk for a beach, a mountain… anywhere that inspires you

🌴 Time to Rest & Recharge

• 28 days’ annual leave + bank holidays
• Your birthday off – celebrate you
• Buy additional annual leave to create even more time for what matters

💪 Wellbeing & Security

• 5% matched pension scheme – supporting your future
• Life assurance for peace of mind
• Discounted gym membership to keep you feeling your best
• Health cash plan - supporting day to day medical expenses
• Mental wellbeing support - confidential in-person or online therapy sessions

🚴 Smarter, Greener Commuting

• Cycle to Work Scheme
• Season Ticket Loan to make your journey easier and more affordable

☕ Perks That Make You Smile

• 25% off at Fora cafés – your morning coffee just got better
• 2 x volunteer days / year