Retail Estate Executive - Birmingham, Leicester, Stoke, Wolverhampton, Derby

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. 

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

Retail is the heart of The National Lottery, delivering sales of circa. £3.7Bn per year and Returns To Good Causes of £30m per week.  Driving commercial relationships in our 43,500 retail outlets is a critical and essential part of our success. 

The Retail Estate Team (RET) is a specialised department within Retail, leading the Retail lifecycle within Allwyn from the 1st contact after applying to sell The National Lottery through to cancellation and removals.  Including both Multiples and Independents, supporting the Responsible Retailing test purchase program and other projects, the team typically directly influences around 3000 stores which are worth over £100m annually. 

The RET covers the UK across 13 territories managed across 2 regions, delivering the annual terminal strategy through multi-level acts within our retail estate, including some Mini Mult account management to drive sales and deliver for Good Causes. 

The RET supports the wider business strategic pillars, working with colleagues cross functionally to deliver excellence in the field. All activities are developed and delivered in a socially-responsible manner that meets the values of the National Lottery and are aligned with National Lottery stakeholders 

What you’ll be doing

 As a Retail Estate Executive, you are the face of Allwyn for new National Lottery retailers within your designated territory. As an Allwyn ambassador, you will build retailer advocacy through positive relationships with our retail partners bringing them into the Allwyn family to maximise the sales of the National Lottery and the return to Lottery-funded good causes. This includes: 

• To plan and prioritise your time to deliver training, sales driving visits, reduce dormancy, onboard new stores, change of ownerships, across a wide geographical area including the assigned territory. Responsible for training and supporting new and experienced retailers, in conjunction with reactive sales driving initiatives.  
• You will be supplied and trained on our customer records management platforms to record all interactions through the Retailer Journey, as well as supporting retailers to use our self service retailer website post 1st day trading. 
• You will be confident to manage difficult conversations in relation to finance/security issues with retailers 
• You will be responsible for driving retailer advocacy throughout the onboarding retailer journey using data to prioritise new business opportunities and gaining retailer commitment through commercial conversations. You are an expert in delivering training and in the value of The National Lottery and what it means to your retailer partners.  
• You drive our in-store standards program by ensuring new trading stores are adhering to the 10 point in-store standards program, educating the retailer of the benefit of the marketing materials being displayed correctly, keeping the Scratchcard dispenser full and to plan, and signing eligible stores to the Retailer Hub. 
• You will also interact with your own and wider Retail Sales teams at meetings and events, drive your own development and seek opportunities to expand your role within our ambassador network which leans into key projects and accountabilities throughout the department. 
• You will be expected to maintain the highest standards of integrity and accuracy at all times, including through supporting Responsible Retailing and Healthy Play and following visits from the test purchase programs. 

What experience we’re looking for

• You’re a people person and are confident speaking to our retailers, building great relationships and understanding retailer needs. Using all forms of media including phone calls, email, video calls, texts and of course in person.
• Be curious, challenge the status quo and always strive to change and improve how we deliver for both the business and our retailers. 
• You enjoy delivering training and are effective in supporting new and existing retailers as you take them through the retailer journey to selling The National Lottery.
• Good with numbers, you can effectively analyse and interpret data to develop plans and opportunities to influence.
• Experience of face to face selling, with agility to build and articulate a commercial argument. 
• Ability to use Microsoft or willingness to learn.
• Willingness to travel across a large territory with some flexibility in working hours. 
• Demonstrable experience of engaging and influencing with multi-level contacts to maintain & grow advocacy towards TNL both internally and externally.
• A full UK driving licence and flexibility to travel across your territory.  

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all. 

Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.

Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes.  Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

Benefits

Company Bonus Scheme

Matched pension contributions up to 8.5%

26 days annual leave + 2 Life Days (and bank holidays)

Single Private Health Cover

Complimentary Private Medical

Income Protection 

Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.

Enhanced Family Leave (Maternity, Paternity, Adoption)

Wellness Allowance £500

Employee Assistance Programme

Discounted Health Assessments

Volunteering Days

Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.