Retail marketing manager

• Plan, manage, and deliver retail and fleet marketing campaigns,
including new model launches, tactical, and quarterly campaigns.
• Support dealer partners with local marketing strategy, media planning,
and campaign execution.
• Localise national campaigns to suit regional markets, ensuring
consistency with brand guidelines.
• Plan and execute dealer launch events, test drive campaigns, and
showroom activations.
• Oversee the deployment of POS materials, signage, and digital assets
across the dealer network.
• Act as the main liaison between marketing, field sales, and dealer
partners.
• Monitor and analyse local marketing performance; recommend
improvements based on KPIs.
• Ensure full compliance with corporate identity (CI) and retail brand
standards.

• Manage relationships with external agencies and suppliers for local 

campaign execution.

• Work closely with digital and product teams to integrate retail initiatives 

into online channels.

• Provide training and guidance to dealer marketing contacts on tools, 

campaigns, and co\-op programs.

• Administer the retail marketing budget, including processing invoices, 

and ensuring accurate financial reporting.

• Track marketing KPIs (leads, conversion rates, ROI) and produce 

regular performance reports.

• Own and manage the retail marketing budget, ensuring spend is 

aligned with strategic priorities and delivers strong ROI.

• Stay current on automotive retail trends, competitor activity, and 

marketing innovation.

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