Retail Media & Data Specialist

No Relocation Assistance Offered
Job Number #177068 - Surrey, England, United Kingdom
Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Salary Range : 53100£ - 59000£

The Retail Media and Data Specialist plays a key role within the NEH Digital Transformation team by supporting the strategic development and flawless execution of online retail media campaigns. Reporting directly to the Digital Transformation Director, this position offers an exciting opportunity to act as a central connector between internal cross-functional stakeholders and agency partners. You will maximise brand impact by optimising media plans across key UK retailers (such as Amazon, Tesco, and Boots) and support technical data-driven marketing. This role is ideal for an agile marketeer, looking to elevate their retail media and data analysis capabilities in a high-visibility environment.

Responsibilities

Retail Media Strategy

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    Manage the development and alignment of retail media strategies across the UK and Nordics, driving budget allocation, and ROAS optimisation / operational best practices and commercial performance.

    
    
  
  
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    Contribute to the annual omnichannel planning cycle, including briefing and budget review milestones.

    
    
  
  
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    Provide critical technical execution support for data-driven marketing initiatives and first-party data (1PD) activation in close collaboration with the Performance Marketing Manager

    
    
  
  
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    Leverage Amazon Marketing Cloud (AMC) and retailer data collaboration to move beyond basic last-click attribution.

    
    
  
  
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    Develop and execute second-party data (2PD) joint plans with key retail partners to enhance data collaboration and targeting capabilities.

    
    
  
  
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    Support data integration initiatives to safely leverage customer 2PD alongside internal data assets across media activation channels.

    
    
  
  
  
  

Performance and Campaign Optimization

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    Leverage advanced data and media analytics, including attribution modeling and ROI analysis, to derive actionable insights and campaign optimizations.

    
    
  
  
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    Establish standardised media performance metrics, frameworks, and visualisation dashboards across the Hub to ensure data-driven decision-making.

    
    
  
  
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    Turn media performance data into strategic growth recommendations that improve commercial conversion and brand equity.

    
    
  
  
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    Evaluate campaign performance tracking data to identify optimisation opportunities that drive maximum ROI on media investments, utilising these insights to question and guide agency optimisation plans.

    
    
  
  
  
  

Media Financials & Stakeholder / Vendor Management

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    Manage relationships with media agencies and external media partners, ensuring high-quality execution, accountability, and efficiency.

    
    
  
  
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    Help support cross-functional project roadmaps simultaneously, ensuring all media activations meet strict deadlines, quality standards, and budget compliance.

    
    
  
  
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    Ensure day-to-day coordination, briefing cycles, and alignment meetings with external agency partners to drive execution for Amazon and other retail media networks.

    
    
  
  
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    Act as the primary interface with the European regional team to seamlessly localise global and divisional media guidelines.

    
    
  
  
  
  

Required Qualifications

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    2 to 5 years of professional experience in digital marketing, media planning, or advertising agency account coordination.

    
    
  
  
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    Proven experience briefing and managing external media agencies, ensuring accountability and flawless campaign execution.

    
    
  
  
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    Strong analytical acumen with the ability to review media performance and translate them into actionable media optimisation strategies.

    
    
  
  
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    Experience managing second-party data (2PD) partnerships with customers and retail networks, including data clean rooms and data sharing agreements.

    
    
  
  
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    Excellent collaborative agility and stakeholder management skills, showing an ability to align cross-functional priorities smoothly.

    
    
  
  
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    Proven budget management skills with an ability to strategically allocate and optimize media spend.

    
    
  
  
  
  

Preferred Qualifications

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    Prior experience working within the Consumer Packaged Goods (CPG) industry is a plus but not required.

    
    
  
  
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    Hands-on experience or deep familiarity with key retail data and media platforms, specifically Amazon Marketing Cloud (AMC), dunnhumby, and Boots Media Group.

    
    
  
  
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    Strong functional competency in media ecosystem navigation, budget governance, and multi-channel campaign measurement.

    
    
  
  
  
  

Career Pathway

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    Brand Manager / IMC Lead

    
    
  
  
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    eRetail Media Manager

    
    
  
  
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    CRM & Data Marketing Manager

    
    
  
  
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    Digital Transformation Manager