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Sales & Dealership Manager

Job Description - Sales & Dealership Manager

Sales & Dealership Manager – Warrington

Hours: Full time, permanent

Earning Potential – Salary:
£60,000 – £75,000 per annum basic (dependent on experience)
Plus profit-related bonus
Company vehicle provided

Overview
We're looking for an ambitious Sales & Dealership Manager to take ownership of a successful trailer dealership. You'll be driving trailer, parts, accessory, and service sales – building customer relationships, leading the team, and managing the day-to-day operation. If you've got dealership or senior sales management experience and you're ready for real responsibility, this is the one.

Key Responsibilities

Sales & Business Development

Driving trailer, parts, accessory, and service sales to achieve dealership targets

Developing and implementing sales strategies to increase market share and profitability

Identifying and pursuing new business opportunities across commercial, agricultural, equestrian, and leisure customers

Building and maintaining strong relationships with key customers, suppliers, and manufacturers

Monitoring sales performance and preparing regular reports for senior management

Managing pricing, promotions, and dealership marketing initiatives

Dealership Management

Overseeing daily operations to ensure efficient and profitable performance

Coordinating with service and workshop to deliver a seamless customer experience

Ensuring all dealership processes comply with company policies and industry regulations

Team Leadership

Leading, motivating, and developing the sales and support team

Recruiting, training, and mentoring employees to build a high-performing culture

Conducting regular performance reviews and setting individual objectives

Promoting a positive, customer-focused working environment

Customer Experience

Delivering exceptional customer service at all stages of the sales journey

Handling customer enquiries, complaints, and escalated issues professionally

Developing long-term customer relationships to encourage repeat business and referrals

Monitoring customer satisfaction levels and implementing improvements

Financial & Operational Performance

Managing dealership budgets and operating costs

Monitoring KPIs – sales revenue, gross profit, stock turnover, and customer satisfaction

Preparing monthly forecasts and business performance reports

Ensuring accurate administration of sales documentation, finance agreements, and vehicle registrations

What You'll Need

Essential

Proven experience in a dealership management, sales management, or senior sales leadership role

Strong track record of achieving and exceeding sales targets

Excellent leadership, coaching, and people management skills

Strong commercial and financial awareness

Excellent communication and negotiation skills

Ability to build long-term customer and supplier relationships

Proficient in CRM systems and Microsoft Office

Full UK Driving Licence

Desirable

Experience within the trailer, automotive, agricultural machinery, commercial vehicle, or related sectors

Knowledge of trailer regulations, specifications, and industry standards

Experience managing workshop or aftersales functions

Understanding of finance and leasing products

What's On Offer

£60,000 – £75,000 basic + profit-related bonus

Company vehicle

Pension scheme

Career progression opportunities within a growing business

Think you might be a good fit?
If you're a results-driven sales leader ready to take ownership of a dealership and drive its growth, there's a strong salary, company vehicle, and genuine progression on offer.

Sound like you?
Call Cal Ryan at Kemp Recruitment on (phone number removed)
Email: (url removed)

Ref: INDCR
Only candidates based in UK and eligible to work in UK are allowed
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