Sales and Marketing Director

Role: Sales and Marketing Director
Location: South East & East of England
Salary: £70,000 - £75,000 + car allowance and bonus

A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team.

This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes.

The Role As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee-paying markets.

Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission.

Key Responsibilities
Develop and implement a multi-site sales and marketing strategy
Drive occupancy growth across all services
Build and maintain strong relationships with local authorities, commissioners, and key stakeholders
Lead private fee-payer enquiry generation and conversion activity
Support homes with tours, open days, and community engagement initiatives
Analyse performance data to identify trends and growth opportunities
Coach and support Home Managers and teams in sales best practice
Oversee brand positioning, digital presence, and marketing campaignsAbout You
Proven experience in a senior sales and marketing role within the care home sector
Strong understanding of both local authority and private fee-paying markets
Demonstrable success in delivering occupancy growth across multiple sites
An inspiring leader with the ability to engage, influence, and develop teams
Commercially minded with strong analytical and strategic thinking skills
Excellent communication, networking, and relationship-building abilities
Full UK driving licence and willingness to travel across the regionWhat’s on Offer
A senior leadership position with significant influence and impact
The opportunity to shape growth within an expanding organisation
A supportive, collaborative, and values-driven working environment
Competitive salary and benefits package
Only candidates based in UK and eligible to work in UK are allowed