Sales and Marketing Executive

Sales & Marketing Executive

Business Development / Sales / Marketing

3 - 5 Days a Week

Are you an ambitious and commercially minded sales and marketing professional looking for an exciting new challenge?

We're on the lookout for a results-driven Sales and Marketing Executive to join a fast-growing packaging business focused on expanding brand awareness, driving new customer acquisition, and increasing account retention across a diverse and innovative product range.

About the Role

In this newly created role, you will play a pivotal part in building market presence and generating new business opportunities. Reporting directly to a light-hearted senior management team, you will work collaboratively with an external digital agency while also taking hands-on responsibility for B2B sales, marketing campaigns, and client relationship management.

This is an exciting opportunity to bring creativity, strategy, and a commercial mindset to a key role that directly impacts company growth.

Key Responsibilities

• Lead and implement targeted sales and marketing campaigns to attract and convert prospective customers.
• Proactively identify and approach new B2B clients via online research, outbound communication, and database development.
• Maintain and grow a pipeline of prospects and actively follow up on leads and sample requests.
• Develop compelling marketing content and support campaigns through email marketing, PR, trade media, and social media.
• Increase retention and revenue from existing and lapsed customers through cross-selling and promotional activity.
• Analyse competitors to continually refine and strengthen marketing and sales strategies.
• Deliver regular sales performance reports and campaign analytics to management.
• Keep digital channels and social media up to date with key product lines and promotional messages.
• Provide excellent customer service in handling inbound enquiries and maintaining high standards of client communication.

Ideal Candidate Profile

• Strong background in B2B sales, marketing, or business development, ideally within manufacturing, packaging, or product-based sectors, yet not essential.
• Confident communicator with excellent copywriting and customer engagement skills.
• Proactive and highly organised, with experience in lead generation, CRM management, and digital marketing tools.
• A commercial thinker who is goal-focused, analytical, and driven by results.
• Experience working with or alongside digital marketing agencies is advantageous.

Key Metrics for Success

• Increase new account acquisition month-on-month.
• Regular outreach to prospective companies per month.
• Deliver a minimum of one digital campaign per month.
• Achieve targeted annual sales growth and customer conversion KPIs.

Working Hours & Location

• Part-Time: 3-5 days per week (10:00 AM - 4:00 PM)
• Office based in Altrincham unless visiting clients.
• Salary dependent on experience and number of days available.

If you're a motivated self-starter looking to take ownership of a varied and impactful sales and marketing role, we'd love to hear from you.

Apply today and be part of a growing business with real commercial ambition.