Sales And Marketing Manager

Location: Exeter, office based

Salary: £50,000 to £55,000

Type: Permanent

About the Role

We are recruiting for an experienced Sales and Marketing Manager to join a growing organisation. This is an exciting opportunity to take ownership of the growth marketing strategy, driving measurable demand generation and supporting commercial growth across the business.

Working closely with senior leadership, sales and client-facing teams, you will develop and deliver targeted campaigns that generate qualified leads, improve customer engagement and contribute directly to revenue. This is a highly autonomous role, offering the opportunity to introduce new ideas, technologies and marketing automation tools while continually optimising performance through data and insight.

Key Responsibilities

* Develop and deliver targeted demand generation.

* Create audience segmentation, messaging and customer journeys tailored to key markets, services and target accounts.

* Plan and execute multi-channel marketing campaigns, continually testing and optimising performance.

* Design and manage lead nurturing programmes for prospects at different stages of the buying journey.

* Develop lead scoring models to help prioritise high-quality opportunities for the sales team.

* Use customer behaviour, engagement data and market insights to identify and generate new business opportunities.

* Build and manage automated email marketing and customer nurture campaigns.

* Identify and implement AI-powered tools to improve campaign performance, personalisation and productivity.

* Ensure marketing automation, customer data and communications remain accurate, compliant and aligned with brand standards.

* Develop integrated marketing campaigns around industry events, exhibitions and key commercial initiatives.

* Support account-based marketing activity for strategic clients and target accounts.

* Monitor campaign performance using key marketing metrics including lead generation, engagement, conversion and pipeline contribution.

* Produce regular performance reports, using data and commercial feedback to recommend improvements.

* Work collaboratively with sales and customer-facing teams to align marketing activity with business objectives.

* Manage relationships with external agencies, designers, copywriters and digital marketing specialists.

Person Specification

* Proven experience within B2B growth marketing, demand generation, lifecycle marketing or a similar commercial marketing role.

* Demonstrable success delivering campaigns that generate qualified leads and commercial results.

* Strong knowledge of CRM systems, marketing automation platforms, email marketing and campaign analytics.

* Experience with customer segmentation, lead scoring, sales funnels and lead nurturing strategies.

* Data-driven mindset with the ability to translate insights into effective marketing activity.

* Experience partnering closely with sales teams to support business development objectives.

If you want to work for a great company including some great benefits, apply today
Only candidates based in UK and eligible to work in UK are allowed