Sales Associate, Richmond upon Thames

Join our talented sales team and be part of the next chapter of Bang & Olufsen’s Richmond store.

This store is operated by a B&O Monobrand Partner and whilst you will be exclusively representing B&O you will be employed through our Partner’s business: Danish Centres Ltd. When you apply your CV will be shared with this trusted Partner business.

Key Responsibilities

As our new Sales Associate, you will join the dedicated team in our Richmond Partner store. Your mission is to uphold high-levels of customer service standards whilst selling the company’s range of products and services. The delivery of impeccable customer service is paramount, both before, during and after the sale has taken place, creating a strong customer rapport and long-term loyalty.

More specifically, you will:

• Be the expert on all product and sales details, pricing information, brand awareness, brand history, delivery details, and other customer requirements.


• Understand and practice the processes of solution selling. These techniques and skills are to be continually used to maximise all opportunities for upselling and add-on selling with both new and existing clients.


• Excellent levels of personal presentation with a confident ability to demonstrate showroom products.


• Ensure professional and knowledgeable management of all customer queries taking responsibility to see the query through to a satisfactory conclusion.


• Maintain awareness of new product developments, new company initiatives, and all promotional activity.


• Ensure that the required level of Customer satisfaction is achieved through full use of CRM System 


• Ensure products as directed by the line manager ensuring all promotional materials are in place within the correct timescales.


• Take part in training and development, to expand your professional skillset and knowledge.


• Attend customer events from time to time either in the evening or at weekends.


• Attend site surveys and home demonstrations as required including before and after normal working hours if necessary.

What you bring

We seek someone who can demonstrate a passion for sound, aesthetics, and high-end designer products. Someone with an understanding and appreciation of the product quality, who can convey this to our customers. We are seeking someone who has retail experience within a luxury or premium goods brand, from a store environment, although the right mindset and passion for retail are just as relevant. Familiarity with high-end electronics and the Bang & Olufsen brand is a great plus.

Furthermore, you:

• Are outgoing and have the desire to give excellent customer service


• Possess great team spirit and a helpful attitude


• Have experience with MS Office – knowledge of payment and order systems is a plus


• Enjoy representing a high-end brand, high service level, and comfortable with smart dressing


• Fluency in English

How to Apply:

Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 4th September 2026

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. We base hiring solely on qualifications, with a goal of supporting a diverse and inclusive workplace for all.

If you want to know more about the position, you are welcome to contact our Partner: Robert Trajcevski [email protected] .

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. Headquartered in Struer, Denmark, with offices worldwide, Bang & Olufsen creates products known for their beautiful sound, timeless design, and great craftsmanship.